Red Bull’s Class Action Lawsuit in 2014: $10 Because It Didn’t Give This Guy Wings

Red Bull Lawsuit

It doesn’t give you wings… but at least now it might give you a 10-spot

Apparently, Red Bull does not give you wings.

Yesterday, a class action lawsuit, Benjamin Careathers v. Red Bull North America, Inc, was settled over false advertising claims.

What happened?

This lawsuit isn’t so much about giving you “wings” as it is about misleading the consumer regarding the energy content. Red Bull consistently made claims that their product gave you more energy than a cup of coffee. Depending on who you ask, that may or may not be true.

And now Red Bull owes you $10, if you bought a can after January 1, 2002.

Stabbed in the back after an 11 year relationship

January 2002, because that’s how long this Benjamin Careathers character (who is a lawyer[5]) had been drinking the product. After 11 years of patronage, he apparently woke up one day realizing that he had waiting long enough — these wings were just never going to come in.

We’re all for thoroughly reviewing a product, but after 11 years, you should pretty much know what you’re getting. This reads like a bad soap opera episode.

Either way, Careathers’ opportunistic greed is your gain:

How to get paid

Red Bull settled the lawsuit to avoid the cost and distraction of litigation… However, [Red Bull] denies any and all wrongdoing or liability.

Head on over to energydrinksettlement.com/claim and file an online claim by March 2, 2015. Then wait…

Eventually a $10 check may arrive in the mail! You may also request free product in the form of Red Bull or Sugar-Free Red Bull.

Then what?

Don’t hold your breath – it seems like this will be a long process. According to the settlement’s website, a final approval hearing is going to be held on May 1, 2015. After that, if the $13 million sum is approved, checks will then be sent within 5 months after that (150 days).

This means that from today, it’ll be about a year until you might see that money. But if you feel like you’ve been deceived by Red Bull, then this is your chance for retribution!

The EnergyDrinkSettlement.com site has all of the information you need, including the original court complaints and contact information.

Why no wings?

It seems like much of this came down to caffeine content, and the definition of “energy”.

Unfortunately, those little cans of Red Bull do not contain more caffeine than coffee, and the other ingredients don’t necessarily give you more “energy” either, according to the “sources” in the court documents (which includes a New York Times article).[1]

Red Bull contains ~80mg of caffeine in a 250mL can[2], whereas the same amount of coffee is usually around 100mg or far more.[3]

Red Bull’s Response

Even though they settled, Red Bull continues to deny any wrongdoing.

They told Bevnet the following:

“Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.” — Red Bull[4]

Only in the US, folks.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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References

  1. http://www.energydrinksettlement.com/court
  2. http://nutritiondata.self.com/facts/beverages/7399/2
  3. http://nutritiondata.self.com/facts/beverages/3898/2
  4. http://www.bevnet.com/news/2014/red-bull-to-pay-13-million-for-false-advertising-settlement
  5. http://www.smsm.com/attorneys-Benjamin-Careathers.html

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