Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
SNS Lean Edge – Stim Free Fat Burner
Stimulant free fat burners represent a very unique, but challenging segment of the supplement market. Many of us love stimulants for their ability to boost mood and energy while suppressing appetite, especially earlier in the day. So encountering a stimulant-free fat burner that’s embraced by the entire public is a rare occurrence.
SNS, […]
Continue Reading →
PreSeries LEAN by Transparent Labs: When to Use Lean vs BULK?
A while back, the industry was buzzing over Transparent Labs and their extremely well-dosed, albeit pricey PreSeries BULK. The company dominates thanks to it’s all-natural flavor, sweetener, and color profile – nothing artificial there!
However, Transparent Labs also has another incredibly well formulated pre workout created specifically for those looking to get cut — PreSeries […]
Continue Reading →
New York Creatine Ban for Teens? Legislator Wants to Sell It Like Cigarettes
You’ve heard about disinformation news campaigns. Now you can see in real-time what happens when your local legislators react to them without doing enough research.
If you haven’t read what’s going on in New York, then take a minute to understand the extreme bill introduced in the New York legislature that would ban the […]
Continue Reading →
CEL TUDCA – Supreme Liver Protector
Natural or not, everyone loves to make gains. Some are content with reaping all benefits possible with their God-given genetics, while others like to really push their body’s limit beyond its normal capacity and embrace the world of hormonal muscle enhancers, such as prohormones and other anabolics.
If you’re a part of the latter category, […]
Continue Reading →
EVL Pump Mode – Get Jacked with Added Pumps!
EVL Nutrition entered 2017 with a bang when they debuted RecoverMode — an incredibly well dosed post workout recovery aid. The brand’s latest release looks to enhance your workout experience with a new stackable, unflavored stim free pre workout additive.
PumpMode is a perfect add-on stimulant free pump enhancer that stacks seamlessly with whatever […]
Continue Reading →
The NutraBio Story: Supplements Without Compromise
Full Disclosure.
No Proprietary Blends.
Transparent Label.
Efficacious Dosing.
These are just a few of the most popular and widely used words by emerging supplement companies these days. But there was a time not too long ago, that no company around was using them, let alone knew what they meant.
However, […]
Continue Reading →
10 Reasons to Love Rich Piana’s 5% Nutrition Egg White Crystals
A while back, we covered Rich Piana & 5% Nutrition’s Egg White Crystals. As with all of our 5% Nutrition posts, it generated quite the response, with a hell of a comment session going on in Mike’s 5% Egg White Crystals Review on Youtube.
After having used them for a month, we recognize the […]
Continue Reading →
MaxQ Nutrition Intra-Workout: Loaded Intra with 10g BCAA!
A couple weeks ago, we introduced MaxQ Nutrition and their monstrous sized Maxed Out Pre Workout, which brought back the arginine for a massive mix of old-school and new.
Today we’re back with the brand’s next supplement release (for the time being) with the MaxQ Intra-Workout.
If you thought MaxQ’s pre workout was loaded […]
Continue Reading →
Somatomax by Hi-Tech Pharma: Insomnia’s Worst Enemy
There are three pillars to a healthy, fit lifestyle — diet, exercise, and sleep. Most people are so focused on the first two, that they often neglect the third and equally crucial aspect that is rest and recovery.
Meanwhile, with so many active users drinking coffee, energy drinks, pre workouts, or taking fat burners, […]
Continue Reading →