Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
iForce SwoleMate – BCAAs with a Performance Boost
We’ve always been big fans of iForce Nutrition – even before they were bought by trusted manufacturer Hi-Tech Pharmaceuticals… but now they want to take their relationship with consumers to a whole new level. SwoleMate level!
Amino acid supplements, and more specifically BCAA supps, are extremely busy niche of the supplement market. Every company has […]
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L-Tyrosine vs. N-Acetyl L-Tyrosine: A Tale of Two Tyrosines
L-Tyrosine vs N-Acetyl L-Tyrosine — different forms of the amino acid Tyrosine, but which one is better?
We answer this hotly-debated question in today’s PricePlow post focused on nootropics!
TL;DRUse L-Tyrosine.
(We prefer NutraBio L-Tyrosine, which comes in 150 Vcaps, 500 Vcaps, and 150 Gram sizes.)
Alternative Forms of IngredientsThe wonder […]
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CEL Epi-Plex: High Quality, Affordable (-)-Epicatechin
CEL has long been synonymous with straightforward, no-nonsense supplements that delivery on quality and effectiveness, but also fantastic prices. We’ve covered the brand extensively over the years, and most recently discussed their potent all natural testosterone booster M-Test.
Today, we’re looking at one of CEL’s all natural muscle building supplements, Epi-Plex, which is about […]
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Giant Sports Giant Keto Takes BHB Salts to the Next Level
The keto diet has been consistently trending for years thanks to the wild success it’s had with dieters where no other diet has worked. Keto diets are quite literally life-savers for certain individuals, such as the obese, the overly carb sensitive, and even bodybuilders who are in the final throes of their show prep.
But […]
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RedCon1 MRE: Military-Inspired Meal Replacement… That Tastes GREAT
We’ve all seen meal replacement powders, but how often are they made from REAL FOOD?
Ever since splashing on the scene in mid 2016, RedCon1 has been on a tear — steadily releasing new and exciting supplements each month. We’ve covered some of the highlights, including the best selling pre workout Total War and […]
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Above and Beyond: How the Kaged Muscle Flavoring System Works
At PricePlow, we love to get “inside the heads” of the formulators and developers of our favorite supplements. Sometimes we’re lucky enough to see how the sausage is made, and other times, well, we’re not so fortunate.
However, we recently sat down with Brian Rand of Kaged Muscle fame for an in-depth discussion on just […]
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EVL BCAA Energy: The Best Fruit Punch EVER?
Energy aminos have become one of the most popular categories of sports nutrition supplements the past few years. What once appeared to just be a small niche in the market has exploded to become virtually as popular as pre workouts themselves — in all likelihood do to society’s endless dependence and demand for caffeine, but […]
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SNS Inhibit-P: Putting a Halt on Prolactin
Prolactin (luteotropic hormone) is a hormone best known in females for its role in supporting milk production in the body. In men, though, high prolactin levels can impair testicular function, which negatively affects the production of testosterone and sperm. To top it off, prolactin is suspected to be a part of the “man-boob” problem, […]
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MPA Supps CelluVOL – Matt Porter’s Personal Pre Workout!
Note: This product has been discontinued, but we’re keeping the post up as a memento to our discussions with Matt. RIP Matt.
Matt Porter is one of the most well-known bodybuilders on social media, due to his extensive knowledge on all things related to supplements, nutrition, and training – but also his 100% honesty and […]
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