Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Natrol Cognium: Standalone Cera-Q (Silkworm!) Capsule
Nootropics come in all shapes and sizes. Some are amino acids, others are herbs, and still others are synthetic drugs (like modafinil, discussed in last week’s edition). But you’ve never encountered a nootropic compound quite like today’s product.
Natrol Cognium is a new single-ingredient nootropic that’s derived from silkworms of all things! And unlike many […]
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Dymatize Pre W.O. — A Mainstream Pre Workout that DELIVERS!
Dymatize is one of the true behemoths in the supplement industry. The brand has long been known as one of the giants of protein, primarily due to the incredible popularity of its top-rated ISO-100 whey protein isolate protein powder.
Over the past few months, Dymatize has been on a serious mission to revamp their look […]
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CEL Cycle Assist – On and Off Cycle Support
The decision of whether or not to embrace the world of prohormones, exogenous testosterone, and/or other anabolics is a major one. You’re stepping outside the natty realm and into a new world full of all sorts of crazy compounds that can unleash some major gains, but can also bring with it some serious side effects […]
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Onnit Alpha Brain – Overrated Cognitive Booster for Beginners?
Onnit is one of the most recognized brands in fitness, due to its growth among the CrossFit, Paleo, and holistic fitness crowds, and sponsorship from some heavy hitters like Joe Rogan, Gary Vaynerchuk, Bode Miller, NHL star Jonathan Toews, and more. The brand has launched numerous products to optimize human health and function over the […]
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RedCon1 BREACH: Combat-Ready BCAA Supplement
RedCon1 has quickly established itself as one of the hottest brands around since they first debuted on the scene about one year ago. Since their debut, the brand has released a steady stream of products that have been incredibly well-received by the masses.
Much of RedCon1’s success is due to the killer pre workout in […]
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Ambrosia Ritual AM: Low-Carb Coffee Creamer by Marc Lobliner and Friends
Ambrosia is the brainchild of fitness celebrities Marc Lobliner, Sean Torbati, and Mike Rashid. The trio of friends formed a collective to design supplements that were truly innovative and made to enhance the quality of life for individuals, not just their athletic performance. Ambrosia was the result.
Since its debut, the brand […]
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Formutech Endurance BCAA+ Re-Launches with New Sweet Tea Flavor
There are so many BCAAs and intra workout supplements that have the same flavors – fruit punch, grape, blue razz, etc. Some people simply don’t enjoy those flavors, and don’t want to train while drinking them.
It’s already difficult to set these products apart due to the vast competition, but the additions of refreshing new […]
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EVL LeanMode: Fat Burning Powder Replaces Your Soda
Stimulant-free fat burners represent a unique challenge in the supplement industry. They try to replicate the same enhanced fat burning and appetite suppression as conventional fat burners, sans stimulants, much the same as caffeine-free pre workout supplements (like EVL PumpMode) are to stimmed pre’s. However, the gap between stimmed and non-stimmed pre workouts isn’t nearly[…]
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NutraBio BCAA Natural Powder: No Artificial Nonsense!
NutraBio recently unveiled their Natural Series line of supplements when they released the new NutraBio Grass Fed Whey Isolate in May 2017. The brand looks to keep the new releases coming, expanding the new Natural line of products with a June 2017 release.
NutraBio BCAA Natural is another all-natural supplement containing just 5g of 2:1:1 […]
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Genius Test: Testosterone Support for the Smart Athlete
The Genius Brand has popped up on our radar from time to time on the PricePlow blog with their unique spin on crafting supplements for the more intellectually-driven lifters out there. We first came to know the brand when reviewing their strength and brain-boosting Genius Pre Workout, which also happened to be stimulant free!
Well, […]
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