In early 2018, we heard rumblings that Seth Feroce was working on something top secret. We learned that it was Axe & Sledge, Seth’s ferocious supplement brand. A year later, we come with an update:
Best known for his world class beard, and owning All American Roughneck, IFBB Pro Seth Feroce launched a gritty styled supplement line named Axe and Sledge, and what a year it’s been.
Beyond having one of the best damn brand names ever, Seth and team have focused on top-notch formulas, with stellar flavors and tons of patented ingredients.
Before going further, note that there’s not a ton of information, so you can sign up for Axe and Sledge news on PricePlow:
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Now that the brand’s been around for a year, it’s time to catch up and see how they’re doing:
A few questions with Patrick Williams, Axe & Sledge Co-Founder
- We asked Patrick how the first year has gone, and he responded,
Fan response has been awesome! The loyalty from our customer base for both Seth and the brand has been overwhelming. I have never experienced a response like this in my 18 years in the industry.
— Patrick Williams, Axe & Sledge
- When asked what’s next for 2019 and beyond:
We will continue to grow Axe & Sledge with several new high quality products launching throughout 2019. However, our number one priority is to keep our loyal following educated on all aspects of fitness.
— Patrick Williams, Axe & Sledge
- We also asked if there was anything specific to look out for, content-wise:
We constantly put out new content via Instagram (Seth’s IG, A&S IG) and YouTube (Seth’s YouTube, A&S YouTube). Keep an eye out for are most recent trip to Australia with Massive Joes! We visited the Arnold AU and have several seminars and training sessions while there. This is happening as we speak!
Our company tagline encompasses what Axe and Sledge and Seth are all about, “for the Hardest Workers in the Gym.” The Axe & the Sledge are two of the hardest working tools, which is why we choose them. People that know Seth, know that he is one of the hardest workers in the industry. He’s genuine, he’s real! Which is why people gravitate to him no matter where he goes.
— Patrick Williams, Axe & Sledge
What we know about Seth Feroce’s Axe & Sledge Supplement Line
Best to hear it from Seth himself!! The first 8 minutes are about the brand, and then he goes and crushes arms.
How awesome is this guy?
Axe and Sledge launched with five initial products, including:
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Ignition Switch – A stimulant-based pre-workout supplement
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Fuel PumpHydraulic – A stim-free pump pre-workout powder (uses Creatine MagnaPower, GlycerPump, CarnoSyn Beta Alanine, NitroSigine, AgMass agmatine) (Note: Fuel Pump was renamed to Hydraulic) - Demo Day – A carbohydrate powder (two carbs, one of which is Cluster Dextrin, the other being Carb10)
- Double Time – A thermogenic fat burner pill, and
- The Grind – An EAA amino powder (remember, EAAs + BCAAs are better than BCAAs alone)
Additionally, there is now a Grass-Fed Whey Protein named FarmFed and a libido-enhancing natural testosterone booster named ManPower.
Each flavored product launched in two flavors, but more have come out since the launch. According to Seth, the labels will offer full transparency and no proprietary blends. The company will also utilize only premium and patented ingredients whenever possible.
Aside from the Instagram and YouTube links in the quotes above, Axe and Sledge line has a Facebook page. When awaiting this launch, we knew we were in for something good — Seth is an extreme type of person, and he seems to have delivered in his own extreme way.
While you wait for Seth’s Axe and Sledge next move, check out our price comparisons on our Axe & Sledge page on PricePlow and sign up for news alerts below – we’ll hit you up when we have more:
Axe and Sledge – Deals and Price Drop Alerts
Get Price Alerts
No spam, no scams.
Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
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