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Kringle Kandy Comes to Town in Fresh Supps Pre and Amino for Christmas 2024!

Kringle Kandy Comes to Town in Fresh Supps Pre and Amino for Christmas 2024!

The supplement industry’s resident Santa Claus is back at it again! Fresh Supps founder Greg Helton clearly understands the assignment when it comes to both seasonal releases and retail partnerships. Hot off Fresh’s incredibly successful Black Friday campaign – where the team put their retail partners first by completely foregoing direct-to-consumer sales – the brand […]
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Redefining The Quality of Amino Acids with Synnovo® by INNOBIO

Redefining the Quality of Amino Acids with Synnovo® by INNOBIO

Are you tired of chalky, stale-tasting amino acid supplements that don’t mix well? You’re not alone. Amino acids are crucial for muscle building, recovery, and overall health, but let’s face it — if they taste terrible or foam up in your shaker bottle, it’s hard to stay consistent.

In this article, we’ll dive into the […]
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Ghost Intra Revealed! Providing EAAs, Hydration, and Focus

GHOST Intra

On June 1st, GHOST is turning eight years old, which is an astonishingly short life for a company that has undergone such a meteoric rise. It’s true: GHOST hasn’t been around very long, but it has become an undisputed titan. This birthday is a cause for celebration in the GHOST camp, and that means […]
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Nutrex Outlift Clinical: Pre-Workout Backed By Science

Nutrex Research Outlift Clinical

Nutrex has been around for a long time. Since 2002, the company has managed to make their way into a small club of brands that could be considered elders in supplement industry time. In an industry with a pretty constant brand churn, this is no small feat.

Since its original release of the Lipo-6 fat […]
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Fresh Supps Amino: Essential Amino Acids (EAAs) That Keep it Fresh

Fresh Supps Amino

Greg Helton is the man. As far as supplement industry bonafides go, he covers all the bases. He was the chief marketing officer at Musclesport for seven years, and VP of Ryse for a year. We’ve even had him on Episode #40 of The PricePlow Podcast, when he was the president of Nutra Innovations.[…]
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It’s Mango Time! Nutrex Releases New EAA+ Hydration Flavor

It's Mango Time! Nutrex EAA+ Hydration Flavor

Literally a week after Nutrex Research unveiled their updated EAA+ Hydration labels (featuring the same popular formula), the Nutrex Rebirth continues with a brand new flavor of EAA Hydration:

It’s Mango Time! Nutrex EAA+ Hydration Now in Mango Flavor

In our previous post linked above, we teased that a new flavor was on the way […]
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Nutrex EAA+ Hydration Gets Bold 2023 Branding

Nutrex EAA+ Hydration

The Nutrex Rebirth continues under the stewardship of Chris Waldrum. As Chris told us in Episode #091 of the PricePlow Podcast, the sports series of supplements would be first to get updated rebranding, while the flagship Lipo-6 fat burning series is to be left alone for the time being.

Since then, we’ve seen a […]
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Primeval Labs EAA Max Energy: Amino Acids with a Kick

Primeval Labs EAA Max Energy

BCAAs had a long run as king of intra-workout supplements. While there is some good research backing the effectiveness of BCAAs, EAAs have a far more comprehensive stack of evidence behind them.

The problem was taste. It is hard to formulate an EAA blend that tastes good. One company that has really changed that is […]
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Animal Pak POWDER: Multivitamin Powder with Upgraded Flavor and No Pills!

Animal Pak Powder 2023: New and Improved Version

In March of 2023, we covered a major update to the legendary Animal Pak multivitamin pack with our article Animal Pak: The Product That Created a Brand. Updates also came to Animal Cuts – and Universal Nutrition is still coming with more exciting changes to this iconic supplement lineup.

In addition to the reformulation […]
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Primeval Labs EAA Max: The OG EAA Supplement Gets a Slick New Look in 2023

Primeval Labs EAA Max

The OG EAA supplement has been updated with a fresh look in 2023!

For years, BCAA supplements dominated the “intra workout” category in the sports nutrition space. It took a long time, but eventually, full-spectrum essential amino acid (EAA) supplements took over the industry. Backed by far better research, most of us knew that more […]
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