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Meet Modere: How New Leadership is Revolutionizing Clean Health Innovation
In September 2024, supplement industry newcomers may have been surprised to see Modere launch one of the year's most successful products with Curb, a novel dietary supplement supporting natural GLP-1 production and appetite suppression. However, those familiar with the company's recent strategic shifts weren't shocked at all – this was exactly the kind of […]
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Animal Isolate Loaded Whey Protein Now in Caffeinated Cold Brew Latte Flavor!
Animal's protein lineup continues to evolve in 2025, and we're here for it. Hot on the heels of our coverage of Animal Whey's new Cookies & Cream flavor, it's time to spotlight something even more premium – and innovative: Animal Isolate Loaded Whey and its unique Cold Brew Latte flavor.
Isolate Loaded Whey -- Now[…]Continue Reading →
Kyowa Hakko Strengthens Cognizin® Patent Protection: The Gold Standard in Citicoline Gets Stronger
Big news in the cognitive health supplement space: Kyowa Hakko USA has been granted their fourth U.S. patent for Cognizin® Citicoline,[1] further solidifying their position as the premiere supplier of this powerful nootropic ingredient. The new patent specifically covers methods of using citicoline to enhance cognitive performance, attention, and motor function.
For those who […]
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Enhanced Labs Shred: Next-Generation Thermogenesis with NeuroRush & CapsiBurn
As we roll into 2025, Enhanced Labs makes its long-awaited return to the supplement industry with a complete relaunch of their line – and they're doing it with some serious innovation. Their newest fat burner, Enhanced Labs Shred, leads the charge by featuring novel ingredients from Aura Scientific, positioning itself as a next-generation […]
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Basic BURN: Start the Year with Basic Supplements' Science-Based Fat Burner
In an industry often dominated by complex formulas and proprietary blends, Basic Supplements continues to prove that sometimes less is more. Following their successful launches of Basic PRE, Basic Whey, and Basic Hydration, the brand is kicking off 2025 with Basic BURN – a straightforward fat burning supplement that focuses on proven ingredients at effective […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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ProFisetin by Aidu Biotech: The Black Belt Senolytic Anti-Aging Fisetein Ingredient
Nearly everyone wants to live a long and healthy life. That's why the market for anti-aging therapies is in the tens of billions of dollars, and there's been a great shift to focusing on healthspan -- the number of healthy years one lives.
So what's the key to aging slower? According to a growing body […]
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AN USA Shred-X: Kick Off 2025 with Applied Nutrition's Fat Burning Supplements
As 2025 approaches, the recently rebranded Applied Nutrition USA (AN USA) enters the weight management category with Shred-X, launching in both capsule and powder form. This dual-format release marks AN USA's expansion beyond their pre-workouts and sports performance products, arriving just in time for New Year's resolution season.
Shred-X brings together familiar ingredients like […]
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Nana's Banana Cream Pie Lean Whey: MuscleSport Starts 2025 with Grandma's Recipe
Musclesport is kicking off 2025 with a nostalgic twist on their legendary Lean Whey protein powder. Launching January 3rd, Nana's Banana Cream Pie combines creamy banana with caramelized shortbread cookie pieces to recreate a time-honored family dessert in supplement form.
This isn't just another banana-flavored protein – it's an homage to cherished family traditions, featuring […]
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NNB Nutrition's Brain Health Platform: The Future of Beverage-Stable Nootropics
In an era where cognitive performance and mental clarity are paramount, the brain health supplement market has evolved far beyond caffeine pills and simple energy drinks. Today's consumers are increasingly seeking sophisticated nootropic solutions that can seamlessly integrate into their daily routines -- especially in ready-to-drink beverages, which have seen explosive growth in the functional […]
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