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Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Energy drinks have reached new market heights, but they all rely on caffeine or other stimulants. But what if someone doesn't want a stimulant? Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.

For decades, energy drinks have dominated the functional […]
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OmniActive's Botanical Innovations: Cody Flynn Introduces enXtra | Episode #165

Cody Flynn of OmniActive Health Technologies on Episode #165 of the PricePlow Podcast

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company's impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive's journey from its roots in the spice trade to becoming a leader in standardized […]
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Core PRE: Core Nutritionals Essential Pre-Workout Powered by Fun Sweets Cotton Candy!

Core PRE: Core Nutritionals Essential Pre-Workout Powered by Fun Sweets Cotton Candy!

Core Nutritionals has built a reputation for creating supplements that deliver exactly what they claim, and now they're expanding their pre-workout lineup with the more accessible Core PRE. This "essential" pre-workout is designed for those who want Core's quality and effectiveness in a streamlined, more affordable daily driver.

Core PRE joins Core's extensive […]
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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.

Research shows it's more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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New Salidroside Research Underscores SalidroPure's Impact on Cognitive Health

New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health

Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It's demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.

However, just as science […]
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Musclesport Miami Sunrise: Tropical Flavor Hits Both Amino +Hydration & Creatine +Hydration

Musclesport Miami Sunrise: Tropical Flavor Hits Both Amino +Hydration & Creatine +Hydration

Summer vibes are here to stay with Musclesport's vibrant new Miami Sunrise flavor, now available for both Amino +Hydration and Creatine +Hydration supplements!

Musclesport is bringing the heat with their newest flavor sensation - Miami Sunrise - now available for both their famous amino acid and creatine formulas. This tropical taste explosion perfectly captures the […]
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Nutrex Burn30 GLP1+: Harnessing GLP-1 Activation for Advanced Weight Management

Nutrex Burn30 GLP1+: Harnessing GLP-1 Activation for Advanced Weight Management

The Nutrex Research rebirth continues with another exciting launch under the stewardship of Chris Waldrum. It's been much too long (two years now!) since we had Chris on Episode #093 of the PricePlow Podcast, but since he's come on board, they've had one success after another. Following the successful releases of Outlift Burn and the […]
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MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery

MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery

In the competitive world of sports supplements, effective combinations of proven ingredients present new opportunities and benefits. MalTor™ represents such a development: this patent-pending complex brings together taurine and L-malic acid in a formulation designed to maximize their complementary benefits.

Developed by NutriScience Innovations, this breakthrough ingredient combines two well-researched compounds that athletes and […]
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C4 x Jolly Rancher: Iconic Candy Flavors Power Up Your Workouts

C4 x Jolly Rancher: Iconic Candy Flavors Power Up Your Workouts

Nutrabolt's innovation streak continues with an exciting flavor collaboration that brings nostalgic candy profiles to their performance-driven supplements. The C4 x Jolly Rancher partnership has expanded across their lineup, delivering the iconic hard candy flavors to multiple formulations in both powder and carbonated formats.

C4 x Jolly Rancher: In C4 Original, C4 Sport, C4 Sport[…]
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Muscle Preservation Simplified: The Vitamin Shoppe's GLP-1 Support Protein with myHMB

Muscle Preservation Simplified: The Vitamin Shoppe’s GLP-1 Support Protein with myHMB

In the ever-evolving landscape of health and wellness, a new challenge has emerged for those using medical weight management approaches: maintaining precious muscle mass while shedding unwanted pounds. Society's been given some new tools for the latter, and now it's ever more important to focus on the former -- keeping that lean muscle!

The Vitamin […]
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