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EndoFlo: Enhancing Vascular Health, Pumps, and Workout Performance
In May of this year, we announced the formation of a new ingredient developer named Aura Scientific, who introduced four novel ingredients:
NeuroRush (coffee fruit extract for mood and focus) EndoFlo (blend for blood flow and athletic performance) CapsiBurn (red pepper extract encapsulated in CLA) ProtoTest (DHEA/testosterone booster with protodioscin)A few cutting-edge brands […]
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Cellucor Strikes Back: Three New Capsule Formulas (Max Test, Super Thermo, Super Shred)
It’s impossible to deny the significance that Nutrabolt has had on the sports and active nutrition segment of the dietary supplement industry. Consumers who are newer to the space are well aware of their flagship pre-workout supplement and energy brand, C4. You can’t go far without seeing the iconic black and yellow C4 Energy[…]
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Making Protein Bars WORK with Arla Foods Ingredients
“If you’re going to do something, do it right.”
In a world where business runs from deadline to deadline, chasing quarterly revenue goals with reckless abandon, we sometimes forget the old adage in the sentence above. But when it comes to protein bars, high-protein snacks, and functional foods, truer words have […]
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Entering the Flow State with L-BHB: Your Next Generation Nootropic
Flow State: Being “In the Zone”
Over the past couple of decades, the dietary supplement industry has seen massive growth in the area of nootropics — ingredients that increase focus, cognition, memory, and/or overall mental energy and well-being. It’s a fascinating category with some incredible, science-backed ingredients, and we write about — and use — […]
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Musclesport Creatine + Hydration Blueberry Lemonade
The most recent news from Musclesport was the surprise July 4th release of their new Amino + Hydration product. With all nine essential amino acids, as opposed to just the 3 BCAAs, the formula provides a more well-rounded approach to giving the muscles the raw materials they need to recover and grow.
The second part […]
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DL185 Dileucine for Anti-Aging: Protecting the Muscle with Peptides
The supplement world is buzzing with the rise of peptides. We’ve witnessed a flood of new peptides hit the market — some marketed as dietary supplements and others not. This is far from a passing trend; sound scientific evidence warrants the notion that peptides are poised to permanently revolutionize health and wellness.
What are[…]Continue Reading →
Magnum Nutraceuticals Limitless X16: 3 New Flavors, Including Vanilla Cherry Whip!
Earlier this month, we introduced the new Limitless X16 Pre-Workout from Mangum Nutraceuticals, and we were nothing short of ecstatic. The formula is bold, boasting huge amounts of classic pre-workout ingredients like citrulline and betaine, but that’s not what really sets it apart.
While the rest of the industry seems content with the […]
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MuscleTech Alpha Test Extreme: 5-Capsule Test Booster with Tesnor
There are thousands of supplement brands out there, and a great many – if not most – formulate by copying other formulas outright. The result is a sea of nearly-identical products doing basically the same things.
MuscleTech is on the opposite end of the spectrum. They pioneer new ingredients, such as paraxanthine, which they […]
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Digexin: Relieve Constipation, Stress, and Poor Sleep via the Gut-Brain Axis
The gut-brain axis has been a hot topic of conversation in the nutrition world, particularly following a few landmark papers published in the 2010s that explored the interactions between gut microbiota and the central nervous system.[1-3]
For instance, most of the body’s serotonin is produced in the gut – and by most, we mean […]
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Mosh Bar: A Brain and Body Fuel Protein Bar with 125mg Cognizin® Citicoline!
Functional foods are the hottest product category on the market, with brands releasing new cookies, cakes, bars, and brownies worldwide. Protein bars have been around for a while, but we’re now entering a golden era for flavoring, texture, and finally, novel ingredients.
At SupplySide West 2023, we hosted an entire podcast episode (#118) about […]
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