Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Kaged Muscle Pro-Biotic: A Performance-Based Probiotic
When we think about probiotics, we too often only think about gut health and digestion. Those effects may be the primary benefits of probiotics, but athletes need to know that they're not the only ones.
Kaged Muscle, a supplement company with a massive following in the sports nutrition space, has a new probiotic […]
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Performax Labs Pushes Powerful New Branding (2021)
For years, we've been following and covering Performax Labs supplements, always blown away by their powerful formulas that perfectly balance intensity without ever being overwhelming or distracting.
When you need a strong, well-formulated supplement that doesn't waste time or money but provides some extra power to get you over the hump, Performax Labs is […]
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Inspired Nutra Greens: Built for Great Feels, Focus, and FLAVOR
When looking at hot trends, it's always interesting to go back in time to when that trend began to see who was behind it all. When you do that in the sports supplement industry, you'll often see some familiar faces time and time again.
One massive trend seen in the supplement industry since 2020 is […]
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The Glaxon Pre Workout Diet Stack: Get Ready to Fly
Since Glaxon's launch in 2019, we've followed their movements closely -- in a short amount of time, their fascinating formulations have become the envy of the industry. Every Glaxon supplement brings something new, unique, and powerful to the industry - each one standing on its own.
One thing we haven't discussed much of, however, is […]
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Arms Race Nutrition Basics: Enhance Your Supplement Stack
PricePlow has covered several supplements from Arms Race Nutrition, and each one is incredibly unique. For instance, the recently-released Immunity Greens brought some new clinically-backed immune-boosting ingredients to greens powders, and we've never seen a good-mood nootropic as potent as Arms Race Clarity.
Now Julian Smith, Doug Miller, and the rest of the "Arms […]
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Dihydroberberine: A Better Berberine
One of the most popular dietary supplement ingredients on the planet -- especially in terms of metabolic health -- is berberine. Today we discuss a new ingredient that actually makes berberine obsolete.
Berberine is a powerful plant alkaloid that improves the body's insulin response, with large amounts of scientific research showing significant improvements […]
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Core POST Adds Cinnamon French Toast to the Menu
Hot off of recently-published data showing that Velositol Increases Performance when combined with protein, it's time to update everyone on a new flavor of one of our favorite Velositol-infused products: Core POST, PricePlow's 2020 Protein of the Year!
Made by Core Nutritionals, "Core POST" is a post workout supplement that combines whey […]
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"HOLY SH*T" - Primeval Labs Day2Day Strawberry Mango Banana Review
A few months back, we wrote an article titled Primeval Labs Day2Day: Fruits & Greens That Go for TASTE, detailing Primeval Labs' Day2Day greens powder.
You thought Cherry Limeade was good? Wait until you try Strawberry Mango Banana!Primeval told us that they were going for flavor with this product, providing a quality formula […]
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Bucked Up Pre Workout: Come for the Deer Antler Velvet, Stay for the Senactiv
One of the better-selling supplement brands at the Vitamin Shoppe goes by the name of DAS Labs, but you may know them better for their "Bucked Up" line of products. Today, we explore the Bucked Up Pre Workout, which will bring a bit of intrigue to PricePlow Nation:
Deer Antler Velvet in a[…]Continue Reading →
Velositol Increases Exercise Performance: New University Study Published
Velositol, dubbed "protein's perfect partner" by leading ingredient developer Nutrition21, was recently studied to determine its effectiveness. Researchers tested the ingredient alongside a 15 gram dose of whey protein to see to what extent it enhances muscular strength, lean body mass, exercise performance, and whole body protein balance. Volunteers consumed Velositol over the […]
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