Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Formulator’s Corner #02: An NNB Nutrition Powered Fat Burner
In our first edition of Formulator’s Corner, we proposed a brain-boosting nootropic coffee creamer that used multiple ingredients to increase the mental power of a cup of coffee. Today we’re back with another idea. This time, we turn our attention to fat-burning.
While nootropics have seen rapid growth in the supplement industry over […]
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Primeval Labs Electrolyte: Let’s Talk About CALCI-K
Primeval Labs Electrolyte is a simple, great tasting electrolyte formula that will give a boost prior to, during, and after training. Each serving (2.6 grams) provides a quality dose of essential electrolytes, which includes calcium, phosphorus, magnesium, sodium, and potassium.
During exercise or increased exertion, electrolytes are lost through sweat. This may not seem like […]
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Myprotein The Preworkout THERMO: Fat Burning Pre that Doesn’t Break the Bank
Myprotein is well-known for their incredible protein powders, bars, and other high-protein snacks, but we’ve learned never to overlook their workout products, either! Over the years, Myprotein’s United States division (@MyproteinUS) has released The Pro Range, a series of supplements for serious athletes, equipped with powerful formulas and advanced ingredients.
One such supplement is […]
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The PricePlow Authority Report #02 | Episode #045
In the second episode of The PricePlow Authority Report, we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry.
Today’s episode has four experts:
Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pharma Tim Gritzman – Natural Body IncThe […]
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Raw Nutrition’s 100% Vegan and 100% Whey Protein Isolate Now in Cookies ‘n Cream!
This spring 2021, Raw Nutrition released two cookies and cream products for their protein lineup.
The uber-hot brand has announced Cookies and Cream flavors for both their 100% Vegan Protein and 100% Grass Fed Whey Protein Isolate (also known as Raw Protein). Both cookies and cream products are rich in protein but have real […]
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Chromax Chromium Picolinate: 25+ Years of Insulin Sensitivity Improvement
In the landscape of the overall business zeitgeist, the dietary supplement industry is relatively new compared to other industries. It’s grown leaps and bounds over the past decade, with a fresh supply of research studies, ingredients, and finished products whose releases accelerate every year.
In a time where new ingredients with tiny pilot studies bring […]
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Animal Cuts POWDER: A Fat-Burning Drink for the Athletes at Animal
Universal Nutrition, a legendary supplement brand that has dominated the worlds of bodybuilding and powerlifting for years, built their sub-brand Animal for individuals that express four key characteristics — passion, dedication, discipline, and integrity. These Animals possess a mindset that’s committed to being their best self, and setting and achieving new goals […]
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The ENERGY Formula by Shawn Wells: Book Review
Followers here on the PricePlow Blog and The PricePlow Podcast need no introduction to Shawn Wells, a supplement industry mastermind who’s been on several of our episodes. For those who enjoyed those podcasts, we have some incredible news: Shawn has published a book titled The ENERGY Formula, and it’s absolutely loaded with a […]
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Revive MD Brain+: A Whole Brain Health Nootropic Supplement
Run by Dr. Domenic Iacovone and elite fitness trainer Matt Jansen, Revive MD has shaken up the sports supplement industry with issue-specific health formulas that bring incredible clinical dosages. Some prime examples are Revive MD Lipid, Heart, and Prostate. The line is targeted towards high-end athletes, and early on in their career, most other brands […]
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