TRAACS (Tag Archives)
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Tom Reilly Returns with Grocery Wins and Creatine at VMI Sports | Episode #226
Tom Reilly, president of VMI Sports, returns for Episode #226 of the PricePlow Podcast, just five months after his debut on Episode #205. This time, Ben is joined by Spencer, PricePlow's VP of Partnerships and Operations, who steps in for Mike and steers a big chunk of the conversation toward retail strategy.[…]
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VMI Sports Launches Creatine Pre-Workout and Creatine +Hydration for America's 250th Anniversary
VMI Sports is marking America's 250th birthday with two simultaneous product launches. Both the Creatine Pre-Workout and Creatine +Hydration hit shelves today (June 26, 2026) in a Patriot Pop flavor timed for Independence Day. Each tub carries a 250th Anniversary badge, a nod to the historic milestone from a brand that puts "VMI Sports is […]
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Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom
Magnesium use has exploded. The data speak for itself:
Over one billion views on the #magnesium TikTok hashtag. A 34% compound annual growth rate for magnesium bisglycinate supplement launches compared to just 5% for general magnesium products.[1] Retail sales surpassed the $1.1 billion mark in a single year, making magnesium the top-selling mineral supplement.[…]Continue Reading →
Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Sleep Peptide Zz by Infinis: The First Vanizem-Powered Sleep Formula Hits the Market
Infinis Nutrition just launched Sleep Peptide Zz, marking a significant milestone for the supplement industry: it's the first product to feature Vanizem, PLT Health Solutions' groundbreaking mood and stress ingredient. While the sleep aid category isn't short on options, Sleep Peptide Zz takes a different approach by addressing what's often the root cause […]
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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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VMI Sports Protolyte: Premium Whey Isolate with TRAACS Minerals
When we first covered VMI Sports Protolyte back in 2019, it stood out for doing something different: combining 100% whey protein isolate with premium TRAACS chelated minerals in flavors that actually delivered. With Protolyte, VMI was on top of the electrolyte push years before everyone else!
Six years later, that approach hasn't just survived: it's […]
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Ghost Intra Revealed! Providing EAAs, Hydration, and Focus
On June 1st, GHOST is turning eight years old, which is an astonishingly short life for a company that has undergone such a meteoric rise. It's true: GHOST hasn't been around very long, but it has become an undisputed titan. This birthday is a cause for celebration in the GHOST camp, and that means […]
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Anabolic Warfare Project GDA: Affordable Muscle Sensitizer for Carbs
Anabolic Warfare is known for their interesting approach to formulating common supplements. We've covered several of their Project Muscle supplements, and throughout the year, they've added even more than originally announced!
Today we'll talk about Project GDA, Anabolic Warfare's glucose disposal agent (GDA), which promises to provide consumers with the performance of a […]
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CORE Hydrate: A New Bar is Set for Electrolyte Supplements
Professional bodybuilder Doug Miller started CORE Nutritionals in 2005 when he realized that the market's meal replacement proteins were quite simply unacceptable. His response was the introductory release of Core MRP, marking the beginning of a juggernaut operation.
17 years later, Doug and CORE are still going strong, and the same issue has […]
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