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Shawn Wells

2022 Supplement Industry Awards | Episode #079

2022 Supplement Industry Awards

It’s that time of year again — time for PricePlow’s 2022 Supplement Industry Awards. Mike and Ben sat down to review 2022, and then got into a batch of awards similar to what we did in the 2021 Supplement Industry Awards.

2022 brought some great new ingredient innovations, but also came with some heartbreaking […]
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Raza Bashir & Shawn Wells: MuscleTech enfinity Paraxanthine Launch | Episode #072

MuscleTech enfinity Paraxanthine Explained

https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-enfinity-paraxanthine-072

In late August of 2022, PricePlow revealed the next-generation stimulatory ingredient enfinity (Paraxanthine), set to launch shortly afterward through MuscleTech. We wrote about the new product line and briefly introduced paraxanthine to readers in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine.

To follow-up with more scientific […]
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Dihydroberberine: A Better Berberine

Dihydroberberine

One of the most popular dietary supplement ingredients on the planet — especially in terms of metabolic health — is berberine. Today we discuss a new ingredient that actually makes berberine obsolete.

Berberine is a powerful plant alkaloid that improves the body’s insulin response, with large amounts of scientific research showing significant improvements […]
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Shawn Wells Upcoming Stimulant & The Energy Formula | PPP #048

Shawn Wells The Energy Formula Podcast Update: This new stimulant is out! It’s paraxanthine, and is marketed as “enfinity” from Shawn’s new partnership with NNB Nutrition’s Kylin Liao and a couple of other supplement innovators. Read about it in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine!.

Shawn Wells, Chief Science Officer of NNB Nutrition, is back […]
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The ENERGY Formula by Shawn Wells: Book Review

The ENERGY Formula Shawn Wells Review

Followers here on the PricePlow Blog and The PricePlow Podcast need no introduction to Shawn Wells, a supplement industry mastermind who’s been on several of our episodes. For those who enjoyed those podcasts, we have some incredible news: Shawn has published a book titled The ENERGY Formula, and it’s absolutely loaded with a […]
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Shawn Wells Talks Energy-Boosting Supplements on Ben Greenfield’s Show

Over the past year, we’ve featured several supplement ingredients developed by Shawn Wells, the “Ingredientologist” who serves as Chief Science Officer for NNB Nutrition, an elite novel ingredient manufacturer. Shawn is a biochemist, sports nutritionist, dietitian, and formulation scientist, skills that he joined to coin the name “Ingredientologist”.

Most of Shawn’s work is based […]
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MAN Sports PR-XT Reformulated with MitoBurn

MAN Sports PR-XT

MAN Sports PR-XT is a simple, powerful recomposition agent and ergogenic aid. While it’s been around for a number of years and has been popular with customers, MAN Sports decided to revamp the formula with some new and innovative ingredients.

New and improved PR-XT features three fully-dosed ingredients:

MitoBurn (?-aminobutyric acid) – a patented form[…]
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The Power of “Mito”: Optimizing the Mitochondria to Unlock Clean Energy!

Mitochondria

When looking for an additional boost in energy, we often turn to stimulants and other supplements to provide a jolt. While this usually does the trick temporarily, how often do we take a step back and ask why we needed the kickstart to begin with? Maybe the previous night’s sleep wasn’t great, or a tough […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade

NNB Nutrition PricePlow

For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.

All the while, the obesity epidemic and all […]
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MCT Oil: The Dietary Fat Source Built for Efficient Energy

MCT Oil

Lifestyle, training, and diet are the three overarching umbrellas that affect our health and fitness goals, and figuring out how to best balance them is unique from person to person. For instance, someone trying to lose body fat trains differently, eats differently, and goes about their day differently than a powerlifter on a strength cycle.[…]
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