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Xtend Original Picks Up Where Scivation Xtend Left Off

Xtend Original

There’s a lot going on over at Nutrabolt lately. The company that acquired Scivation has taken its flagship BCAA supplement, “Scivation Xtend”, and renamed it to Xtend Original.

Not only that, but…

The end of @Scivation?!

The company has moved its entire Instagram page to @Xtend.

If you click @Scivation now, you’ll now […]
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Cellucor Cans the Color in C4 On-the-Go Carbonated’s 4th Flavor, Purple Frost!

Cellucor C4 Original Carbonated Purple Frost

What do you do when you have the industry’s best-selling pre workout supplement in C4 Original, have achieved long-term success in the supplement market, and have been growing as a company since 2002? Do you sit back to enjoy the ride and hope it will never end? Not a good idea in this industry… and […]
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P2N Peak Performance: Amazon’s Own Sports Nutrition Supplements

2021 Update: Most of the Amazon P2N Supplements discussed on this page have been deleted / discontinued from Amazon, so it seems like this project has been scrapped or failed (other Amazon brands are doing well though).

Everyone knew it would eventually happen, and the day has finally come. Amazon now has their own […]
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Cellucor C4 in a Can.. Is it an Energy Drink or Pre Workout?!

C4 RTD Can

What’s this we have here? C4 in a can?!

The rumors were true – Cellucor-led NutraBolt is attacking the fridge space arena with “C4 Original on the Go”, their first carbonated version of C4!

But what is it really?

PricePlow discuss in their controversial YouTube video below:

PricePlow’s Cellucor C4 Original On the Go Review[…]
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Cellucor Iso Pro: The Grass-Fed Whey Protein Debate Continues

Cellucor Iso Pro

For well over a decade, Cellucor has offered quality supplements. We all know C4, one of the best selling preworkouts of all time. A few years ago, Cellucor COR-Performance Whey introduced the world to how creative a protein flavor can be with flavors like Red Velvet, Cor-Fetti, Chocolate Chip Cookie Dough, and more — literally […]
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Scivation Acquired by Nutrabolt (the Cellucor Company): An Industry-Shifting Move

Scivation Acquired by Nutrabolt

Yes, you read the title correctly!

In an industry-shifting maneuver, Nutrabolt announced it has purchased Scivation, the undisputed leader of BCAA supplements. As many of you know, Nutrabolt is the parent company of supplement powerhouse Cellucor as well as the protein bar upstart FitJoy.

Adding Scivation to the collection of companies under Nutrabolt’s umbrella […]
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FitJoy Protein Bars: All-Natural, Non-GMO Bars!

FitJoy Collection

Non-GMO, gluten-free, No artificial colors, flavors, sweeteners, or preservatives… all attributes that are very popular in the food industry lately, with a growing number of people living the all-natural life.

But there’s one problem for health-conscious consumers on the go: not too many good protein bars live this all-natural life!

In 2016, that all changes, […]
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Cellucor Weight Gainer: Mass for the Masses

Cellucor Weight Gainer

Recently, Cellucor announced the release of seven new products that will go towards expanding the Cor-Performance Series. The first of these we covered was COR-Casein, a micellar casein-based powder to complement the line’s incredibly popular and tasty COR-Performance Whey powder.

The next major addition to the Cor Performance series targets the hard gainers out there […]
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Red Velvet Protein Cake Recipe w/ Cream Cheese Frosting by Chef Bob

Chef Bob Red Velvet Protein Cake with Cream Cheese Frosting

Chef Bob is back with another low-stress, high protein recipe featuring Cellucor COR-Performance Whey.

Finally, not only do we have a red velvet cake that is actually good for you despite being topped with cream cheese frosting… we have a red velvet cake that can be cooked in the microwave in just three minutes[…]
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Cellucor C4 on the Go – C4 Ready to Drink (Plastic) Bottles!

Cellucor’s all new portable pre workout drink, C4 On The Go has been in the works for months now. Finally, the long wait is over and we have our hands on the label! We originally expected this ready-to-drink version to have pretty much the same label – but we were mistaken. We expected this to […]
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