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Get a FREE VO2 Max Test at Wodapalooza 2019 Courtesy Xtend!

Wodapalooza Free VO2 Max Tests

Attention athletes in Florida!

We come with good news from the fine folks at Xtend regarding a special surprise to attendees at the 2019 Wodapalooza event in Miami!

Xtend is offering free VO2 Max tests to anyone at Wodapalooza!

To […]

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Xtend CARBONATED Further Revolutionizes BCAA Supplements

Xtend Carbonated

2018 was the year the Sports Nutrition industry took over the refrigerator shelves, tackling industry energy drink titans who got lazy on the job and failed to innovate their formulas. One of the major players in this ‘fridge space coup’ […]

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Xtend Original Picks Up Where Scivation Xtend Left Off

Xtend Original

There’s a lot going on over at Nutrabolt lately. The company that acquired Scivation has taken its flagship BCAA supplement, “Scivation Xtend”, and renamed it to Xtend Original.

Not only that, but…

The end of @Scivation?!

The company has […]

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Scivation is Teasing Some WEIRD Stuff on Social Media…

Scivation 2018 Teaser

Not sure what this is all about, but this is apparently what happens when your brand is bought by a company whose art department is in Austin!

View this post on Instagram

@Scivation is posting some really weird stuff. WTF? […]

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Cellucor Cans the Color in C4 On-the-Go Carbonated’s 4th Flavor, Purple Frost!

Cellucor C4 Original Carbonated Purple Frost

What do you do when you have the industry’s best-selling pre workout supplement in C4 Original, have achieved long-term success in the supplement market, and have been growing as a company since 2002? Do you sit back to enjoy […]

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P2N Peak Performance: Amazon’s Own Sports Nutrition Supplements

Everyone knew it would eventually happen, and the day has finally come. Amazon now has their own sports nutrition supplement brand.

Amazon has launched its first private label brand in the sports nutrition supplement industry with P2N Peak Performance […]

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Cellucor C4 in a Can.. Is it an Energy Drink or Pre Workout?!

C4 RTD Can

What’s this we have here? C4 in a can?!

The rumors were true – Cellucor-led NutraBolt is attacking the fridge space arena with “C4 Original on the Go”, their first carbonated version of C4!

But what is it really?

Mike […]

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Cellucor Alpha Amino Ultimate adds HMB to Your Sports Drink

Cellucor Alpha Amino Ultimate

Two weeks removed from launching its new Iso Pro Grass-Fed Whey Isolate, Cellucor is dropping another unique supplement with Alpha Amino Ultimate.

This is the sixth and newest addition to Cellucor’s Ultimate line of products, including the underrated-yet-pricey […]

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Cellucor Iso Pro: The Grass-Fed Whey Protein Debate Continues

Cellucor Iso Pro

For well over a decade, Cellucor has offered quality supplements. We all know C4, one of the best selling preworkouts of all time. A few years ago, Cellucor COR-Performance Whey introduced the world to how creative a protein flavor can […]

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Scivation Acquired by Nutrabolt (the Cellucor Company): An Industry-Shifting Move

Scivation Acquired by Nutrabolt

Yes, you read the title correctly!

In an industry-shifting maneuver, Nutrabolt announced it has purchased Scivation, the undisputed leader of BCAA supplements. As many of you know, Nutrabolt is the parent company of supplement powerhouse Cellucor as well as […]

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