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C4 Whey Introduced in the Nutrabolt Hershey Collab… with Real Reese’s!

C4 Whey Hershey's and Reeses!

One of the first major players in the massive world of pre-workout supplements – and one of the most recognizable – was Nutrabolt’s C4, originally launched under their Cellucor brand. Throughout the years, the C4 lineup has undergone several iterations with Nutrabolt’s most recent 5th Generation of C4 bringing several innovative changes to the […]
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Bubble Yum C4 Original Flavor Extends Cellucor’s Iconic Hershey Partnership

Nutrabolt / Cellucor C4 Original Bubble Yum Flavor in Collaboration with The Hershey Company

There are few pre-workout supplements on the market as recognizable as C4. The product that took the fitness world by storm in 2011 has undergone five iterations, each time returning better than ever. Nutrabolt’s fifth generation of the C4 line was released in February 2024, bringing exciting changes to the classic formulas.

But formula […]
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Cellucor MAX TEST: Pumped Up Testosterone, Pumped Up Muscles

Cellucor Max Test

Testosterone – the quintessentially male hormone. What guy doesn’t want more of it?

Well, there definitely is such a thing as too much testosterone, but that’s not a problem faced by modern men. On the contrary, the public is bludgeoned with endless news reports about how testosterone levels and sperm counts are dropping precipitously. Scientists […]
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Cellucor Strikes Back: Three New Capsule Formulas (Max Test, Super Thermo, Super Shred)

Cellucor 2024 Capsule Suppelments: Max Test, Super Shred, and Super Thermo

It’s impossible to deny the significance that Nutrabolt has had on the sports and active nutrition segment of the dietary supplement industry. Consumers who are newer to the space are well aware of their flagship pre-workout supplement and energy brand, C4. You can’t go far without seeing the iconic black and yellow C4 Energy[…]
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Creatine in Pre-Workouts: C4 Ultimate Strength Brings the Power

C4 Ultimate Strength (focus on creatine content)

February of this year, PricePlow was proud to announce to the world the new 5th Generation of C4 Pre-Workouts from NutraBolt. This long-awaited lineup brought some incredible innovations like an entirely new peptide-derived pump ingredient named PeptiPump, NSF Sport certifications for the beefed-up C4 Sport series, and the use of higher-quality B-vitamins in all […]
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Supplements Take on DC: Natural Products Association Fly-In Day 2024 | Episode #139

NPA Fly-In Day 2024 on the PricePlow Podcast (Episode 139)

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes:

Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief[…]
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C4 Sport Upgraded in 2024: NSF Sport Certified at Target with Ripped and Strength Versions

C4 Sport

Back in February, we announced that Nutrabolt was launching its 5th generation of the C4 pre-workout product line.

The C4 line has a decades-long legacy in sports nutrition, but make no mistake, Nutrabolt is bringing some real innovation to this redesign. For example, just last week we covered how the line’s biggest formula, C4 Ultimate […]
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C4 2024 Pre-Workouts Unveiled by Nutrabolt! The 5th Generation is Here

C4 2024

The long-awaited day is upon us: On February 18, 2024, Nutrabolt has announced the next generation of C4 pre-workout supplements, unveiling seven formulas specifically targeting weightlifters, athletes, and exercise enthusiasts from around the world.

For well over a decade, Nutrabolt has been the tip of the spear for the sports and active nutrition landscape […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118

Kyowa SSW 2023 Panel: Branded Ingredients and Collaborative Competition with Dan, Joey, and Chris of Ghost, Glaxon, and Nutrabolt

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:

Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]
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Diana Morgan – What’s Up With Supps (Industry Social Events) | Episode #115

Diana Morgan: What's Up with Supps

Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it’s not just all that C4 that makes Diana an industry rock star — it’s the social events she puts on as well!

In 2020, when industry trade shows abruptly shut […]
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