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C4 2024 Pre-Workouts Unveiled by Nutrabolt! The 5th Generation is Here

C4 2024

The long-awaited day is upon us: On February 18, 2024, Nutrabolt has announced the next generation of C4 pre-workout supplements, unveiling seven formulas specifically targeting weightlifters, athletes, and exercise enthusiasts from around the world.

For well over a decade, Nutrabolt has been the tip of the spear for the sports and active nutrition landscape […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118

Kyowa SSW 2023 Panel: Branded Ingredients and Collaborative Competition with Dan, Joey, and Chris of Ghost, Glaxon, and Nutrabolt

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:

Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]
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Diana Morgan – What’s Up With Supps (Industry Social Events) | Episode #115

Diana Morgan: What's Up with Supps

Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it’s not just all that C4 that makes Diana an industry rock star — it’s the social events she puts on as well!

In 2020, when industry trade shows abruptly shut […]
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Mike McCandless: How to Sell a Supplement Brand | Episode #106

Mike McCandless - How to Sell a Supplement Brand: PricePlow Podcast #106

https://blog.priceplow.com/podcast/mike-mccandless-106

If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless, the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry.

Mike McCandless: A Master of Supplement Business Transactions

The last time we publicly spoke was when […]
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Citrulline Nitrate: The Dual Pathway N.O. Igniter

Citrulline Nitrate

The supplement industry was created based on one core belief, one dogma that companies adopted – supply products that can effectively enhance an individual’s athletic training. As the business has grown over the years, that original mission has expanded to enhancing one’s overall quality of life. Stores sell anything from caffeinated pre-workout formulas to […]
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Cellucor C4 Extreme Returns: Double Nitrates & Natural Options Analyzed!

Cellucor C4 Extreme

After weeks of teasing Project Clear Evolution, Cellucor has unveiled what they’ve been working on over the past few years:

The next Generation of C4 is Here for 2019!

It’s the next major revision of the highly-heralded Cellucor C4 pre workout line, and they’re throwing it back to the original name of C4 Extreme[…]
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Xtend CARBONATED Further Revolutionizes BCAA Supplements

Xtend Carbonated

2018 was the year the Sports Nutrition industry took over the refrigerator shelves, tackling industry energy drink titans who got lazy on the job and failed to innovate their formulas. One of the major players in this ‘fridge space coup’ was Nutrabolt, creators of Cellucor. The brand launched C4 on the Go Carbonated cans, […]
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Xtend Original Picks Up Where Scivation Xtend Left Off

Xtend Original

There’s a lot going on over at Nutrabolt lately. The company that acquired Scivation has taken its flagship BCAA supplement, “Scivation Xtend”, and renamed it to Xtend Original.

Not only that, but…

The end of @Scivation?!

The company has moved its entire Instagram page to @Xtend.

If you click @Scivation now, you’ll now […]
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Cellucor Cans the Color in C4 On-the-Go Carbonated’s 4th Flavor, Purple Frost!

Cellucor C4 Original Carbonated Purple Frost

What do you do when you have the industry’s best-selling pre workout supplement in C4 Original, have achieved long-term success in the supplement market, and have been growing as a company since 2002? Do you sit back to enjoy the ride and hope it will never end? Not a good idea in this industry… and […]
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P2N Peak Performance: Amazon’s Own Sports Nutrition Supplements

2021 Update: Most of the Amazon P2N Supplements discussed on this page have been deleted / discontinued from Amazon, so it seems like this project has been scrapped or failed (other Amazon brands are doing well though).

Everyone knew it would eventually happen, and the day has finally come. Amazon now has their own […]
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