Lutein (Tag Archives)
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SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors
Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient's multi-category potential.
For those who missed the show, Helaina's presence showed exactly what makes effera™ a category-creating ingredient: it works seamlessly across diverse applications, […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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'Merica Labz Organ Defender: Tactical Health Support for Your Body's Command Centers
Your organs work harder than Congress -- and actually get things done -- now it's time to protect them.
In the never-ending pursuit of gains, enhanced performance, and peak physiques, we often overlook the silent workhorses making it all possible - our vital organs. 'Merica Labz has answered the call with their latest creation, […]
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OmniActive's Botanical Innovations: Cody Flynn Introduces enXtra | Episode #165
In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company's impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive's journey from its roots in the spice trade to becoming a leader in standardized […]
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Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)
In late 2024, Magnum Nutraceuticals continues to impress with their naturally-flavored and naturally-sweetened greens formula, NEKTR. The Canadian-based supplement manufacturer (whose CEO Bill Russell recently joined Episode #151 of the PricePlow Podcast to discuss their global expansion) has developed a comprehensive greens supplement that contains an impressive 55 fruits and vegetables to support overall […]
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Animal Pak: The Product That Created a Brand (2023 Updates)
Universal Nutrition, headquartered in New Brunswick, New Jersey, produced the original Animal Pak in 1983. At the time, the company set out to develop a supplement capable of fulfilling the micronutrient demands of the biggest and hardest-working athletes on the planet.
Now we know Animal Pak is far more than just a multivitamin. Many […]
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Soul Performance Solace Joint Care: Targeting Root Inflammation
Every once in a while, we get some true sparks of innovation in the athletic supplement space. Interspersed among a sea of copycat formulas and commodified products, there are diamonds in the rough that hold a promise to advance the entire industry in a single leap.
There's perhaps nobody better suited than Matt Karich and […]
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Ghost Multi is Back! Level Up Your Micronutrient Intake
At the beginning of 2020, Ghost launched Ghost Greens, their first supplement developed for health and wellness, combining a total of 19 greens and reds with clinically-studied prebiotics, probiotics, and digestive enzymes.
A few months after the successful Greens launch, Ghost released Ghost Glow, an incredible anti-aging skin supplement. Shortly after, they again […]
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Outbreak Nutrition FPS: An Advanced Gaming Supplement for End-Times
For well over a decade, gamers and energy drinks have gone hand in hand. But have you ever wondered why?
Truth be told, the average energy drink is mostly water, caffeine, and maybe some "focus" ingredients so under-dosed they can't even elicit a measurable effect (we call this "pixie dusting"). And maybe loads of completely […]
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Animal Greens: Greens Superfood Supplement in Pills
Universal Nutrition just launched Animal Greens at the end of October, a nutrient-rich supplement containing phytonutrients, antioxidants, prebiotics, digestive enzymes, and adaptogens. This immune-system bolstering powder piggy-backs off of a recent release by Universal in the same category: Animal Immune Pak. Both supplements mark an effort by the company to expand its health and wellness […]
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