GeniusPure (Tag Archives)
Subscribe to PricePlow's Newsletter and GeniusPure Alerts
NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
Continue Reading →
Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo
Morphogen Nutrition has recently redesigned their flagship pre-workout lineup with the launch of the new ALPHAGEN and VOLUGEN formulas. These aren't just minor tweaks - both products have received major upgrades that position them as serious contenders in the high-end pre-workout space.
Founded by Ben Hartman, Morphogen Nutrition has built a reputation for uncompromising […]
Continue Reading →
MuscleTech Stacked Pre: Workout Energy, Focus, & Power with New HydroNOx L-Citrulline HCl!
MuscleTech has built a reputation for innovation in the pre-workout space, first pioneering paraxanthine with EuphoriQ for those seeking smooth, clean energy. Now they're delivering the other side of the spectrum with Stacked Pre -- a high-intensity, caffeine-powered pre-workout designed for serious lifters who want maximum energy, razor-sharp focus, and peak performance.
Stacked Pre isn't […]
Continue Reading →
MitoBurn in the Bottle: How NNB's Highly-Soluble L-BAIBA Will Transform Beverages
The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don't play well in liquid form.
Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition's premier exercise […]
Continue Reading →
NNB Nutrition Showcases Beverage-Stable Ingredients with "Rethink The Drink" (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their "Rethink The Drink" (RTD) concept – a demonstration energy drink […]
Continue Reading →
Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps
Enhanced Labs continues to build upon their impressive 2025 supplement lineup with their flagship pre-workout system, the Maximus Bundle. After successfully introducing innovative products like their testosterone booster Top T, advanced fat burner Shred, and protein-packed Protein Waffles, Enhanced Labs demonstrates their commitment to science-backed formulations with this versatile pre-workout stack.[…]
Continue Reading →
Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine
Life Cider X combines the gut health benefits of a full-dose apple cider vinegar drink with the clean, focused energy of enfinity® paraxanthine. This innovative functional beverage gives ACV enthusiasts a smarter energy option while maintaining the core benefits of apple cider vinegar.
What is Life Cider X? A Full 15g Dose of ACV[…]Continue Reading →
The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
Continue Reading →
NNB Nutrition's Brain Health Platform: The Future of Beverage-Stable Nootropics
In an era where cognitive performance and mental clarity are paramount, the brain health supplement market has evolved far beyond caffeine pills and simple energy drinks. Today's consumers are increasingly seeking sophisticated nootropic solutions that can seamlessly integrate into their daily routines -- especially in ready-to-drink beverages, which have seen explosive growth in the functional […]
Continue Reading →
GeniusPure Alpha-GPC: Stable Alpha-GPC 70% and 90% from NNB Nutrition
NNB Nutrition has done it again, releasing a higher-yield, patent-pending form of Alpha-GPC named GeniusPure™ that can go as high as 90% while maintaining stability![1] This article discusses the problem and introduces the NNB Nutrition solution, which has expanded to their entire FlowTech series.
Alpha-glyceryl phosphoryl choline, otherwise known as alpha-GPC, quickly rose […]
Continue Reading →
