GeniusPure (Tag Archives)
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MitoBurn in the Bottle: How NNB's Highly-Soluble L-BAIBA Will Transform Beverages
The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don't play well in liquid form.
Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition's premier exercise […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with "Rethink The Drink" (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their "Rethink The Drink" (RTD) concept – a demonstration energy drink […]
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Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps
Enhanced Labs continues to build upon their impressive 2025 supplement lineup with their flagship pre-workout system, the Maximus Bundle. After successfully introducing innovative products like their testosterone booster Top T, advanced fat burner Shred, and protein-packed Protein Waffles, Enhanced Labs demonstrates their commitment to science-backed formulations with this versatile pre-workout stack.[…]
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Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine
Life Cider X combines the gut health benefits of a full-dose apple cider vinegar drink with the clean, focused energy of enfinity® paraxanthine. This innovative functional beverage gives ACV enthusiasts a smarter energy option while maintaining the core benefits of apple cider vinegar.
What is Life Cider X? A Full 15g Dose of ACV[…]Continue Reading →
The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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NNB Nutrition's Brain Health Platform: The Future of Beverage-Stable Nootropics
In an era where cognitive performance and mental clarity are paramount, the brain health supplement market has evolved far beyond caffeine pills and simple energy drinks. Today's consumers are increasingly seeking sophisticated nootropic solutions that can seamlessly integrate into their daily routines -- especially in ready-to-drink beverages, which have seen explosive growth in the functional […]
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Introducing Mindvalley States: Supplements to Support Your State of Mind
A new brand has been born! While many supplement brands exist, most don't stand out from the crowd. Their formulas are standard and often differ from nearly identical products by only a few milligrams of typical ingredients, or a slightly different look.
But every so often, a brand emerges with a commitment to the unique. […]
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NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners
At SupplySide West 2024, NNB Nutrition captivated attendees with groundbreaking ingredients poised to redefine the supplement industry. They had a premiere booth location, and thanks to its success, will be going even bigger next year!
NNB Takes Advantage of Premiere Booth Location at SSW 2024NNB Nutrition, a leader in novel nutritional ingredient development, […]
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Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on […]
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Historic Labs Launches FOUR Pre-Workout Supplements Featuring NNB Nutrition Ingredients
It's always exciting when a promising new brand is born - especially when they bring intelligence and innovation to the table. Historic Labs is a new player in town, and they've already taken some major steps in the right direction. To start, their branding is unique, and has a fresh new spin to it. But […]
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