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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity

New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity

January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.

For many, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins

Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins

Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?

The Silent Struggle: When Brain Fog Clouds the Best Years

Menopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Your gut produces a molecule so powerful that it influences everything from your digestive health to your brain function, metabolism, and immune system. This molecule is butyrate, a short-chain fatty acid that serves as the primary fuel for your colon cells while orchestrating a symphony of health benefits throughout your body.

Butyrate: The Missing[…]
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The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi

The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi

Your cells produce energy every second of every day, but this intricate process becomes increasingly compromised as we age. Mitochondria lose efficiency, oxidative stress accumulates, and cellular repair mechanisms slow down. The result? Fatigue, reduced performance, and accelerated aging at the cellular level.

Meet the "Cellular Energy Triangle" of Unmatched Supps Longevity Multi

Unmatched Supps […]
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Memo-Q: The Silk Protein From Freemen Nutra That's Revolutionizing Cognitive Enhancement

Memo-Q: The Silk Protein From Freemen Nutra That's Revolutionizing Cognitive Enhancement

The next breakthrough in cognitive enhancement doesn't come from synthetic compounds or exotic botanicals... it comes from silk. Memo-Q, a patented cognitive ingredient from Freemen Nutra, transforms the same protein that gives silk its legendary strength into bioactive peptides that strengthen the mind.

Memo-Q: Cognitive Breakthrough Nootropic Peptide From Silk Protein

This […]
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Stadice: Zeus Hygia's Mangiferin-Powered Cognitive Enhancement for the Digital Age

Stadice: Zeus Hygia's Mangiferin-Powered Cognitive Enhancement for the Digital Age

When we last spoke with Arun Kanth about Zeus Hygia's breakthrough Gremin ingredient, the conversation revealed more than just one innovative compound. Toward the end, Arun shared details about Stadice, a mangiferin-standardized extract from mango bark (Mangifera indica) designed to enhance cognitive performance.

"That would be very exciting to talk about mangiferin and […]
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Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete

Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete

When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
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