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CBum Essential Pre: Mystery Flavor Revealed to Be Citrus Grapefruit!
RAW is a brand on the warpath. After an astonishingly good 2023 where they won Brand of the Year in PricePlow’s 2023 Supplement Industry Awards, Chris Bumstead’s brand has carried the momentum through to 2024. In particular, the release of RAW Fuel – a formula built with professional endurance athletes in mind – showcased RAW’s […]
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POPPA PUMP: InnovaPharm’s Stim-Free Nitric Oxide Pills with 2 New Ingredients
InnovaPharm is one of those brands known for uniquely innovative labels. They’re always bringing a touch of something different to their formulas, and we love them for it because when they start launching products, they pull the industry out of slumps.
Recently, they launched the MVPre 365 Everyday Pre-Workout, which gave a great new […]
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New High-Protein Snacks Coming from Michael Alfaro’s Master Foods Lab in 2024
Functional foods are all the rage, and it seems as though every brand-owner and his mother is releasing their own bar or brownie. Nobody, though, is on the cutting edge of functional foods like Michael Alfaro and Master Foods Lab, a contract manufacturing house in the industry.
Back in February, we had Michael […]
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Dick Durbin is Up to No Good in the Dietary Supplement Industry Again
On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5]
The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has […]
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Revive MD Complete Vital: Support Heart Health and Detoxification
Revive MD is one of the few supplement brands to be started by a licensed medical doctor. And just as you’d expect from an M.D. who got into the supplement game, the brand has continually impressed us with its out-of-the-box approach to long-standing problems in the health and wellness product category.
We’re talking about Dr. […]
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BUM Energy ROOT BEER Flavor Brings Soda Back Into Your Life
5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy.
Normally, […]
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Fresh Supps Pre: Juicy Melons & Kiwi Strawberry Flavors
When Fresh Supps was founded by Greg Helton last year, they hit the ground running. They began by releasing Fresh Pre-Workout — a great daily-driver formula with rock solid ingredients and delicious flavors, and Fresh Amino – an EAA formula that covers both your BCAAs and EAAs.
We found the fledgling brand’s entrance so impressive, […]
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
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C4 Sport Upgraded in 2024: NSF Sport Certified at Target with Ripped and Strength Versions
Back in February, we announced that Nutrabolt was launching its 5th generation of the C4 pre-workout product line.
The C4 line has a decades-long legacy in sports nutrition, but make no mistake, Nutrabolt is bringing some real innovation to this redesign. For example, just last week we covered how the line’s biggest formula, C4 Ultimate […]
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MuscleSport Lean Way Plant’D Protella & Chocolate Ice Cream Flavors
MuscleSport’s Lean Whey protein powder has become downright legendary in the industry. Just last month, MuscleSport released a Banana Foster Waffle Sundae flavor, which is as sinfully delectable as it sounds, and then followed up with a wildly-delicious Carrot Cake flavor.
In a sea of indistinguishable protein products, Lean Whey manages to find itself standing […]
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