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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.
All the while, the obesity epidemic and all […]
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Formulator’s Corner #11: NNB FlowTech Series Non-Stim Pre-Workout
In the world of supplements, proving efficacy isn’t the only obstacle. There are significant logistical hurdles to overcome before a supplement can be sold at scale.
Shelf life is a big one. If your supplement can’t maintain its efficacy and usability, even while being warehoused for long periods or forgotten in the customer’s kitchen pantry, […]
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ETAS®: Boost Health by Boosting Heat Shock Protein Production
If you’ve ever spent too much time in the sun on a hot summer day, then you know that heat exposure can be a major stressor.
Unsurprisingly, the human body has evolved mechanisms to deal with heat stress. And as usual, if we take the time to understand that stress response and leverage it intelligently, […]
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Universal Animal Omega: The Essential Fatty Acid Powerhouse Pak (2024 Update)
Animal Omega has been updated, now with fewer softgels, just like the recent updates to Animal Cuts and Animal Pak!
When it comes to our diets, we are far too often concerned about calories and total fat, while ignoring the importance of the quality of fat we eat. Today, we focus on Animal Omega[…]
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MuscleTech Mass Tech Lean Muscle Mass Gainer at Walmart
There are hundreds – perhaps even thousands – of brands in the supplement industry. Most of them have a catalog of white-labeled products that aren’t very dissimilar from everything else on the market.
The story at MuscleTech is different. They go above and beyond to deliver not just incredible flavors, but they also pioneer […]
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GHOST Energy Electric Limeade Flavor: EDC Special
There is apparently no rest for GHOST this April. First, we had the release of Protein Cereal, which is an awesome, novel take on functional foods. Then, GHOST Joint was released, which is a well-rounded and unique formula to make sure your joints stay in top shape. Several days later, GHOST released a Matcha Latte […]
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Nutrex Outlift Clinical: Pre-Workout Backed By Science
Nutrex has been around for a long time. Since 2002, the company has managed to make their way into a small club of brands that could be considered elders in supplement industry time. In an industry with a pretty constant brand churn, this is no small feat.
Since its original release of the Lipo-6 fat […]
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Ghost Greens Matcha Latte to Celebrate Earth Day 2024
April has been a huge month for GHOST, with two brand new products making their debut. First, we got GHOST’s Protein Cereal, which was released in both a peanut butter and a marshmallow (with real Lucky Charms!) flavor. Shortly thereafter, the supplement giant released GHOST Joint, which is a unique formula to ensure your joints […]
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Ghost JOINT: Powdered Joint Support Supplement Where Old Meets New
Earlier this month, GHOST Lifestyle made waves with the release of Ghost Protein Cereal, the supplement titan’s first foray into functional foods that initiated a partnership with General Mills.
Yet inside that formula was a non-disclosed protein blend that included soy protein included — two things Ghost had never done before. This led […]
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Jocko Magnesium: 3-Tier Recovery, Sleep, & Stress Support To Calm Your Inner GO
Retired U.S. Navy SEAL Jocko Willink is famous for exhorting his audience to be the best possible version of themselves, an enterprise that necessarily involves lots of self-discipline and, above all, hard work.
Although the SEALs are famous for enduring the world’s most grueling training and operations, with little to no sleep, the […]
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