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C4 Sport Partners with Saquon Barkley, Bringing NSF Certified Pre-Workouts to a Larger Audience
Professional athlete running back Saquon Barkley has joined forces with Nutrabolt as the brand's newest athlete partner, as announced by Nutrabolt on May 28, 2025.[1] The partnership is heating up for the new season, and highlights C4 Sport's NSF Certified for Sport designation, which ensures the products meet rigorous testing standards for competitive athletes.
Barkley, […]
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Formulator's Corner #19: The Ultimate PLT Health Pre-Workout
Most pre-workout supplements follow the same tired playbook: caffeine, citrulline, beta-alanine, taurine, and a couple auxiliary ingredients. The result? Too many products that deliver a quick energy spike followed by an inevitable crash, with minimal consideration for training quality, recovery, or long-term performance gains.
What if we could do better?
Enter PLT Health Solutions, […]
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GHOST x Sour Strips 2025: Rainbow Returns in Four Products
The annual GHOST x Sour Strips collaboration is back for its third year, and Rainbow is making waves again! After successful launches in 2023 and 2024, the mouth-puckering Rainbow flavor returns on September 9th, 2025, hitting four GHOST products with strategic exclusivity across different retailers.
This year's lineup brings Rainbow to GHOST Clear Whey, […]
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Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen
Your gut produces a molecule so powerful that it influences everything from your digestive health to your brain function, metabolism, and immune system. This molecule is butyrate, a short-chain fatty acid that serves as the primary fuel for your colon cells while orchestrating a symphony of health benefits throughout your body.
Butyrate: The Missing[…]Continue Reading →
Dan DeMarino & Anthony Clark: Helaina's Precision Fermentation Revolution with effera™ | Episode #180
On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and effera™ human-equivalent lactoferrin.
This conversation provides a […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi
Your cells produce energy every second of every day, but this intricate process becomes increasingly compromised as we age. Mitochondria lose efficiency, oxidative stress accumulates, and cellular repair mechanisms slow down. The result? Fatigue, reduced performance, and accelerated aging at the cellular level.
Meet the "Cellular Energy Triangle" of Unmatched Supps Longevity MultiUnmatched Supps […]
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Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine
The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?
Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
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