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GNC Global Conference Finale: Franchisees, Innovation & Community | Episode #177
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships […]
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Spectramune: Clinical Research Shows 23% Fewer Respiratory Infections and 30% Less Severe Symptoms
The immune health supplement space is getting a major boost with PLT Health Solutions' announcement of their latest clinical study on Spectramune™ Immune Defense Complex.[1] The study provides evidence that this unique botanical blend may help support a stronger, more balanced immune system.
Spectramune Delivers Real-World Immune Benefits: 23% Fewer Infections, 30% Less Severe[…]Continue Reading →
GHOST Legend ALL OUT Strawbango: The Fan-Favorite Fusion Goes MAX Stimulant
The flavor that launched a thousand demands is officially getting the ALL OUT treatment. GHOST's beloved Strawbango -- the strawberry-mango fusion that recently captivated fans in their Energy Drink lineup -- is now available in GHOST Legend ALL OUT, their most powerful pre-workout formula.
Dropping on Wednesday, August 13th, 2025 at 12 PM […]
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Ghost Energy OG Returns to 16oz Cans: The Original Flavor Gets Full-Size Treatment
The moment Ghost Energy fans have been waiting for is finally here: OG flavor is making its official debut in full-size 16oz cans! After initially launching in the 8.4oz slim can format back in January, Ghost's "original" energy drink flavor is now getting the full-size treatment that fans have been requesting.
This is a major […]
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Ai UltraDopa - Jack Owoc's Cognizin-Powered AI Energy Drink for Dopamine
After creating and pioneering the performance energy drink category with Bang Energy, industry veteran Jack Owoc is back with his most ambitious creation yet: Ai UltraDopa. Originally launched as "Ai Energy" in Winter 2024, the product was rebranded to "Ai UltraDopa" in Summer 2025 with significant formula enhancements to better reflect its dopamine[…]
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MuscleTech Stacked Pre: Workout Energy, Focus, & Power with New HydroNOx L-Citrulline HCl!
MuscleTech has built a reputation for innovation in the pre-workout space, first pioneering paraxanthine with EuphoriQ for those seeking smooth, clean energy. Now they're delivering the other side of the spectrum with Stacked Pre -- a high-intensity, caffeine-powered pre-workout designed for serious lifters who want maximum energy, razor-sharp focus, and peak performance.
Stacked Pre isn't […]
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Basic PRE Goes Clubbin: The new Neon-Lit CLUB MIX Mocktail Flavor Pre-Workout
Basic Supplements continues to prove that "getting back to basics" doesn't mean sacrificing creativity when it comes to flavors. After launching Basic PRE with Ice Pop and Miami Vice, the brand has now dropped Club Mix, a vibrant, neon-inspired flavor that brings the energy of nightclub vibes to your pre-workout routine.
This isn't just […]
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ButyraGen: Next-Generation Prebiotic From NutriScience Innovations That Generates Butyrate Directly
Summary: ButyraGen is a novel tributyrin-based complex that generates butyrate directly in the small intestine, bypassing the need or reliance on a healthy microbiome. Clinical studies show it reduces belly pain (especially in women) and supports digestive health at just 200mg daily -- equivalent to 4g of inulin for butyrate generation.
The Butyrate Paradox: Why[…]Continue Reading →
Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners
IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
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GR8 Lifestyle ACTIV8: The Gut Health Greens Powder Made with Organic Superfoods
Looking for a greens powder that does much more than just superfoods?
ACTIV8 is one of the first five innovative formulas from GR8 Lifestyle Supplements that elevates the greens powder category by combining premium organic superfoods with targeted gut health and immune support ingredients. It's a comprehensive wellness complex designed to support your body from […]
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