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GHOST Cinnamon Toast Crunch Protein Cereal: The Birthday Breakfast of Legends
GHOST is celebrating their 9th birthday in style with what they’re calling the “grail” of their cereal existence: GHOST Protein Cereal x Cinnamon Toast Crunch! Yes, the famous cinnamon cereal!! This collaboration with General Mills brings the iconic cinnamon-sugar flavor that defined countless childhoods into Ghost’s high-protein breakfast game.
The timing couldn’t be more […]
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Setria For Sport by Kyowa Hakko: The Science Behind Glutathione + Citrulline for Athletic Excellence
In the ever-evolving world of sports nutrition, athletes and fitness enthusiasts are constantly seeking scientifically-backed ingredients that can safely enhance their recovery and overall results. While single-ingredient solutions have their place, many exciting advancements also come from synergistic combinations that create effects greater than the sum of their parts.
Enter Setria For Sport -- Kyowa […]
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GR8 Lifestyle HYDR8: Hydration + Muscle Health
Looking for hydration that goes beyond basic electrolytes?
HYDR8 is one of the first five innovative formulas from GR8 Lifestyle Supplements that elevates the hydration category by combining a complete electrolyte profile with essential amino acids for comprehensive muscle and cellular support.
HYDR8: Hydration Enhanced, The GR8 WayMost hydration products focus solely on replacing […]
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Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game
When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going […]
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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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Ghost Intra Iced Tea Lemonade: Summer’s Perfect Training Partner
Summer training sessions just got a major upgrade. Ghost Intra Iced Tea Lemonade brings the refreshing taste of classic iced tea and lemon to Ghost’s comprehensive intra-workout formula, delivering essential amino acids, hydration support, and nootropic focus ingredients in a flavor that actually makes you look forward to your next sip.
This isn’t just another […]
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Ghost Greens Iced Tea Lemonade Returns: From Earth Day Special to Summer 2025 Essential
The refreshing flavor that first made waves during Earth Day 2021 and 2023 is back with perfect timing for summer 2025. Ghost Greens Iced Tea Lemonade returns as a limited-time offering, bringing that nostalgic blend of smooth tea and tangy lemon to the comprehensive superfood formula that’s become a staple for health-conscious Ghost fans.
Originally […]
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Formulator’s Corner #15: The Ultimate Stim-Free Pre-Workout, Powered by goBHB for Evening Warriors
Picture this: it’s 6PM, you’ve just wrapped up a long workday, and you’re finally ready to hit the gym. Your body needs energy, your mind craves focus, but there’s one major problem -- any pre-workout with real kick will have you staring at the ceiling until midnight.
This is the evening training dilemma that millions […]
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Musclesport Summer Scoops 2025: Neapolitan Ice Cream Kicks Off The Season!
Summer’s basically here, and if there’s one thing supplement enthusiasts look forward to besides beach season, it’s Musclesport’s Summer Scoops collection! The tradition continues in 2025 with another round of ice cream-inspired protein flavors that let you enjoy dessert-like indulgence while supporting your fitness goals.
Jason Mancuso (aka The Supp Chef), the lovely Kate, […]
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Nootropics Depot Ecklonia Cava: The 6-Year Quest for a Superior Seaweed Source
In our 15+ years in the supplement industry, we’ve never seen a company go to the extraordinary lengths that Nootropics Depot does to ensure product quality. The new Nootropics Depot Ecklonia Cava supplement represents one of the most painstaking development processes we’ve ever encountered: a six-year journey that involved creating entirely new testing methodologies […]
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