Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Moldy Protein Brownies? Master Foods Lab’s 4-Pronged Attack on Mold
It’s always an educational experience when we get to hear from Michael Alfaro of Master Foods Lab. As the functional foods and high-protein snack marketplace continues to heat up, and brands are competing to release delicious, better-for-you protein snacks, Master Foods Lab has been established as an industry-leading contract manufacturer in this niche.
A couple […]
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HYDRATION: The Ultimate Guide to Electrolyte and Fluid Balance
We’ve all heard that the human body is roughly 60% water.[1]
But where does that water actually go? Where is it stored? The answer is, in your cells, which consist of an even greater proportion of water by weight: Your cells are actually 70% water![2]
What Does It Mean To Be Hydrated?Arguably, the […]
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Zynamite: Next-Generation Brain and Body Support from Mangiferin
In the last decade or so, pre-workout supplement formulas have increasingly emphasized ingredients that improve mood, focus, and cognitive performance – in a word, nootropic ingredients.
The future of performance supplements: Bringing together physical and mental gainsImproving mood and mental energy can play a huge role in one’s motivation and enjoyment for exercise, and […]
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Jose Antonio: ISSN 2024 and the Industry Battle for Creatine | Episode #137
It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.
Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast […]
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MuscleTech Alpha Test Thermo XTR: Upgraded Fat Burning Testosterone Booster
MuscleTech is an industry leader, especially when it comes to designing hybrid supplement formulas (where one or more product categories are combined). The art of designing a hybrid product is not only selecting individual ingredients that go well together, but also choosing categories that complement the entire package. Ultimately, this adds maximum value for the […]
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GG-Gold (Geranylgeraniol): The Most Important Essential Nutrient You’ve Never Heard Of
In the world of nutrition, we love to discuss topics like calories, energy balance, macronutrients, vitamins, and minerals. Yet in the real world of biochemistry, there’s much more to nutrition, metabolism, and hormone activity — there are also coenzymes, cofactors, and side chains needed to make the actual chemistry happen.
You won’t see these […]
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GHOST Partners with Sydney Cummings to Unveil Summertime Punch Flavors
Summertime is just about here, and that means it’s time for some deliciously fruity collaborations from GHOST!
For 2024, they’ve partnered with Sydney Cummings, the Guinness Record Holder for most fitness videos! This is the perfect collaboration, since both parties are kings (and queens) of content in their respective fields.
Sydney Cummings Summertime Punch[…]Continue Reading →
WICK Mode: Jacked Factory’s Cognizin Pre-Workout Collab with John Wick!
By now, the name John Wick has become synonymous with total, all-encompassing badassery. For the past decade, fans of the character have fantasized about how amazing life could be if we possessed even a fraction of Wick’s strength, agility, cunning, and sheer violence of action.
Well now, thanks to Jacked Factory, you can find […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.
All the while, the obesity epidemic and all […]
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ETAS®: Boost Health by Boosting Heat Shock Protein Production
If you’ve ever spent too much time in the sun on a hot summer day, then you know that heat exposure can be a major stressor.
Unsurprisingly, the human body has evolved mechanisms to deal with heat stress. And as usual, if we take the time to understand that stress response and leverage it intelligently, […]
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