Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
RipFACTOR Boosts Strength, Reps, and Free + Total Testosterone: New 2024 Study
A phenomenal new study has been published using PLT Health’s RipFACTOR Muscle-Building Supplement, Showing 10-15% gains in strength, reps performed, and total testosterone… and an insane 30-40% increase in free testosterone![1] This article breaks it down:
Aside from dietary supplement mainstays like zinc, magnesium, and vitamin C, there’s an important and growing […]
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Supplements Take on DC: Natural Products Association Fly-In Day 2024 | Episode #139
The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes:
Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief[…]Continue Reading →
PLT Health’s Beverage Stable Ingredients: Get Ready for Novel Drinks
It’s no secret that the sale of ready-to-drink (RTD) beverages has skyrocketed over the past decade. Between energy drinks, protein shakes, and bottled pre-workout drink formulas, the beverage space has taken over a major portion of the supplement industry.
In fact, we’re welcoming in a new generation of consumers who couldn’t be bothered to mix […]
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ProSupps Thermo: Fat Burner Features Two New Aura Scientific Ingredients
ProSupps, the creators of the Hyde Pre-Workout Series, are back with a thermogenic fat burner that contains two new ingredients — NeuroRush and CapsiBurn — from the upstart novel ingredient developer Aura Scientific. This article digs into the new ingredients and formula.
Everyone wants to be lean. Unfortunately, it’s hard to kickstart the […]
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Paraxanthine Increases Energy Expenditure, Reduces Heart Rate and Hunger in 2024 Study
New research data has been published on paraxanthine, showing increased energy expenditure compared to placebo (100 calories in 3 hours) — yet it decreased appetite and heart rate![1]
In the past year, there’s been a ton of talk about enfinity paraxanthine, a caffeine metabolite that’s poised to replace caffeine in countless dietary supplement applications.[…]
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Natural Stacks Focus Bites: enfinity for Focus in a Chewable Tablet!
For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim.
There are some issues with caffeine, though: It affects everybody differently, and some people have […]
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Who is STRIPED? Meet The Harvard Organization Taking On Supplements
The dietary supplement industry is under a massive, well-organized attack, and this time, it’s not just coming from heavy-handed Senate bills. It comes from a Harvard organization named STRIPED, who’s using a unique attack vector: adolescent eating disorders.
The industry needs to take note, because this group is well-funded and they are seizing power […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138
In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.
In the previous episode, Rob explained […]
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Raw Nutrition Releases Lemonade Flavor Thavage Pre-Workout
We can always count on RAW Nutrition to deliver. Chris Bumstead and the team at RAW have things dialed in to a point where every time we look, they’re releasing another new, groundbreaking formula. Last month, the brand released CBUM Mass Gainer, which packs a staggering 1,070 calories per serving.
And while all of the […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we’re […]
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