Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Jake Powers: Supplements and Hunting with MTN OPS | Episode #122
On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers, the Director of Community at MTN OPS – a brand focused on outdoor performance supplements.
MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon).[…]
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Greg Helton: Building Fresh Supps, PricePlow’s 2023 Rookie of The Year
As recapped in PricePlow’s 2023 Supplement Industry Awards, one of the year’s most exciting launches was Fresh Supps. The upstart brand, created by popular industry veteran Greg Helton, made serious moves in a short amount of time after going live on February 1st, 2024 as announced on their @myfreshsupps Instagram page.[1]
Fresh[…]Continue Reading →
Venetron: A Synergistic Extract for Mood, Stress, and Sleep
If there’s one thing that supplement scientists have gotten great at, it’s identifying pearls of truth in the world’s traditional nutrition and folk medicine practices. We’ve written a lot of articles about botanical extracts, many with compelling research, but forgettable historical context.
It’s a different story with Rafuma (Apocynum venetum) — the more you read […]
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Animal CLEAR Whey Isolate Launched in Three Flavors
Exactly one year ago, we had Animal‘s Jason Budsock on PricePlow Podcast Episode #080 to catch up, reminisce about The Cage at the Arnold, and tease us some new products coming from the legendary brand.
Those items are all covered below, but we’re proud to announce the one product mentioned in that podcast that […]
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GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside
While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!
Ghost Hydration RTD: As First Seen and Tasted on[…]Continue Reading →
NOW Foods Tests and Fails 30 of 33 of Berberine Supplements from Amazon
It’s no secret that the mainstream media has a low opinion of the dietary supplement industry. They often claim that the industry is “unregulated”, which isn’t the truth, as explained in Episode #100 of the PricePlow Podcast with Dan Fabricant of the Natural Products Association, who listed the 4 legal pillars of dietary supplement regulation:[…]
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BodyTech Elite Creatine + HMB: The Next Line of Recovery with myHMB
BodyTech Elite, the advanced supplement series born out of The Vitamin Shoppe’s BodyTech brand, has been making some moves so far in 2024.
Those who are looking to make it a big year will be excited to see the new BodyTech Elite Altered Savage pre-workout supplement, which takes the energy, focus, and pumps seen […]
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NMN, FDA, and the Supplement Industry’s Fight Against Pharma (Updated 1/23/24)
Background: A battle is brewing between the dietary supplement industry and the FDA. It’s over the legal status of an ingredient known as NMN, a natural vitamin with powerful anti-aging potential. After a company followed the guidelines to get NMN acknowledged as a legal dietary ingredient, the FDA has gone back on its word,[…] Continue Reading →
Core Nutritionals MRP Packs: On-the-Go Meal Replacement Packs
Core Nutritionals started the year off strong with the release of their Daily Health Pack, a product that builds on Core Multi to include more than mere vitamins and minerals (as important as they are). Now, they’re releasing their OG meal replacement supplement in a new format, and it looks like Core is sticking […]
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RYSE Supps Goes Big on Cognizin® in Pre-Workout Reformulations
RYSE Supps, a popular name in the sports supplement industry, has teamed up with the data-driven ingredient perfectionists at Kyowa Hakko to introduce their latest pre-workout supplement reformulations. The highlight of the late 2023 upgrades is the integration of Cognizin® Citicoline, a cutting-edge nootropic ingredient known for its support in brain energy, focus, […]
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