Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Less Luck, More Skill. Black Magic Supply Preps for a Possessed 2022
It’s been too long since we’ve covered the storied creations at Black Magic Supply, so we’re due for an update on the creatively-inspired supplement brand that summons its powers from the other side. Going back through time, Black Magic hit the scenes with a bang in late 2018, teasing the following image and […]
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Advanced.GG Partners with Splitgate for Rocket Pop Focus
We’ve covered Advanced.GG — the creators of Focus, the first clinically-dosed gaming supplement utilizing nooLVL — numerous times in the past, but this one’s different. Previous articles have dug into the Focus formula, the clinically-tested nooLVL ingredient from Nutrition21 that’s inside, and flavor collabs such as Travel Danielle’s Strawbana and GGB’s Strawberry Lemonade.[…]
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Gerhard Hoermann: NuLiv Science Expanding Its Offerings | PPP #059
At the end of 2021, we had Gerhard Hoermann of NuLiv Science on the PricePlow Podcast to discuss the novel ingredient developer’s back-half of the year, recent international travels, and what’s coming in the future.
Key takeaways from this discussion are that NuLiv Science has many more ingredients going above and beyond the ones we […]
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Myprotein The ioPea: Optimized Pea Protein
When it comes to exciting new supplement technologies and developments, we’ve done our best to stay on top of novel ingredients and the formulas that include them. The protein industry pioneers at Myprotein have a specific line of supplements named The Pro Range that utilize many of these cutting-edge technologies. One example is Myprotein’s The […]
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Ditch the Scoop: VADE Extreme Pre Workout Packs Dissolve in Your Shaker
One thing we don’t see very often in the supplement industry is innovation in the product’s form factor and method of delivery. Although there are plenty of rising companies that are coming up with novel ingredients and exciting new formulas, pretty much everybody sticks to the tried-and-true delivery system: powders with scoops, or capsules/tablets/softgels.[…]
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Lay Some STARS ‘N PIPES with Merica Labz Stim-Free Pre Workout
The stars are aligning for a big year for Merica Labz, the world’s most patriotic supplement brand. With a beautiful restoration displayed in their updated Red, White, & Boom pre workout supplement to go along with the updated Patriot’s Whey, Merica Labz fans asked for more.
We got way more – first, in […]
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Revive MD Fiber: A Fiber Supplement with the Best of Both Worlds
We’ve come a long way these past few years in the sports nutrition corner of the supplement industry. Thanks to the two visioneers who run Revive MD — Dr. Domenic Iacovone and Matt Jansen — health support supplements have been made cool again. Not only that, they’ve been made efficacious, with massively packed formulas […]
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DIM Done Right: 5% Nutrition Core DIM (3,3′-Diindolylmethane)
Legendary bodybuilder Rich Piana launched 5% Nutrition to bring his “whatever it takes” attitude from the gym into the sports supplements industry. Rich’s work had already earned him a place in the pantheon of elite achievers in the fitness space; it would also make 5% Nutrition into an industry powerhouse nearly overnight.
Offering an array […]
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Core PROSTATE: Your Lifeline to a Better Night
Prostate health is something that young men probably don’t think about at all, but we older, wiser, and more refined gentlemen think about it far more frequently. That’s because prostate conditions are common as we age – one third of men have benign prostate hyperplasia (BPH) by age 50, and 90% of men have it […]
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Animal FLEX: The Animal Pak of Joint Supplements
Animal Pak users have been training for this very moment.
No, we’re not talking about going for that squat PR, although they’ve been training for that too. We’re talking about a largely-dosed joint health supplement.
One that includes the tried-and-true everyday “old school” ingredients like glucosamine, chondroitin, and MSM, along with some more “modern” […]
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