Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Formulator’s Corner #05: Mitochondria-Enhancing Pre-Workout Supplement
Over the years of running PricePlow, we’ve seen several generations of pre-workout supplements, ranging from insane energy boosters to well-rounded pump supplements to niche-specific muscle-building or fat-burning pre-workouts. We’ve run the gamut, and somewhere along the line, supplements in this category all began to look the same.
However, when NNB Nutrition entered the scene […]
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5% Nutrition Real Carbs + Protein, Special Fall Release: Apple Cinnamon Pie
Nobody knows nutrition better than a bodybuilder, and Rich Piana was one of the greatest bodybuilders of all time, so we can learn a lot from his views on food. Although he emphasized that most of your calories should come from nutrient-dense whole-food sources, Piana was a results-oriented pragmatist who understood that under the right […]
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Ghost Protein Drink RTD: What’s Inside?
Heads up — and now, bottoms up! At the tail end of Episode S7:E32 of Ghost Lifestyle‘s Building the Brand YouTube Series, co-founders Ryan Hughes and Dan Lourenço teased a major product, and it’s now out:
Ghost Protein Drink is Here!Ghost is incredibly well known for Ghost Whey, but this one’s a bit […]
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Inspired Nutraceuticals CR3: A Creatine Pill You Can FEEL (2021 Update)
Note: In October 2022, Inspired Nutra announced a new CR3 Nitrate version with 2.5 grams of creatine nitrate, Senactiv, AstraGin, and Vitamin C. See images for the CR3 Nitrate Bottle and CR3 Nitrate Label. This article will be updated/redirected when it’s out.
Creatine supplements have become a staple in the sports nutrition industry, and rarely […]
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Eddie Hall Joins MyProtein for The ALL-IN-ONE Protein
In November of 2021, Myprotein teamed up with world-class strongman Eddie Hall to bring some world-class full-strength supplements. They’ve launched with two supplements, the first being the Eddie Hall version of Myprotein’s The Pre Workout (which you can compare against the original The Pre Workout) and Eddie Hall’s The All-in-One Protein.
All-in-One Protein:[…]Continue Reading →
Jamie Giovinazzo, Founder of Eat Clean Bro | PPP #056
In Fall of 2021, we hosted Jamie Giovinazzo of Eat Clean Bro on the PricePlow Podcast. Eat Clean Bro is the fresh meal delivery company based in the Northeast that Jamie founded, and is going through monstrous growth.
In this episode of the PricePlow Podcast, we talked about Jamie’s story from humble beginnings, food quality […]
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Glaxon Goon Energy: Unleash Your Inner Goon
On 11/11/2019, Glaxon was born, innovative new formulas based on unique ingredients chosen for maximum bioavailability and effectiveness. Since that launch, this team of radical mad scientists and all-around cool guys has developed a true cult following in an industry that had been stagnating from a scientific standpoint. With their underground guerrilla marketing aesthetic and[…]
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nooLVL Increases Short-Term Memory and Reaction Time: New Study Published
A team of researchers at Texas A&M’s Exercise and Sport Nutrition Laboratory has published a new study in Nutrients, where they put Nutrition21’s nooLVL gaming supplement ingredient to the test and discovered some incredible results just 90 minutes after supplementation.[1]
Nutrition21 is a leading ingredient developer in the supplement industry that also serves as […]
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PEScience Gets Exotic: Reds & Blues For More Micronutrients
With the massive proliferation of greens powders by the industry today, we should all be asking ourselves: what is the real nutritional value of these products? Can just a couple tablespoons of dried fruits or vegetables really have much of a positive effect on our health? What differentiates these products from one other? What advantages […]
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Are You a Monstar or on the Tune Squad? Ghost Legend X Space Jam is Here!
In 1996, Warner Bros released a live-action animated sports comedy movie starring Looney Toons characters alongside basketball legend Michael Jordan. It’s called Space Jam, and opened to massive box office success as well as a rich nostalgic “cult following” throughout the years.
As one of the first movies ever shot in a virtual studio, […]
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