Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Chemix King of Pumps: Guerrilla’s Stim-Free Endo-Pump Powered Pre
Followers of The Guerilla Chemist know that when he formulates a supplement, he’s going to go big and novel. When he first launched the Chemix brand, we saw that in a major way with the stim-driven Chemix Pre Workout.
The King of PumpsBut after that came King of Pumps, the Chemix […]
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Performax Labs AlphaMax: Take Natural Testosterone to the Max
Note: In June of 2023, @PerformaxLabs posted to their Instagram that this formula would get updated. If you’re a big fan of the current version, stock up while you can!
New label? Absolutely.
New formula? Absolutely not!
Over the past few months, we’ve covered the updated labeling and formulas through Performax Labs’ aggressive supplement product […]
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Glaxon Anomaly: Muscle Builder That Tells Your Genetics to STFU
The Glaxon muscle-building stack just got better
During their first to years, Glaxon, a rising supplement industry star known for cutting-edge nutraceutical concepts and guerrilla marketing aesthetics, launched two supplements to improve muscle growth and repair:
Flight Regenerate – An extraordinarily unique bioactive peptide supplement created to promote stem cell mobilization, support rapid recovery and […]
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Primeval Labs Ape Sh*t PUMPS: Pomegranate Powered Pumps
Welcome, Primeval Labs fans! When it comes to the Primeval lineup of pre workouts…
You’ve seen the original Ape Sh*t Pre Workout, clocking in at 275 milligrams of caffeine. You’ve seen the Ape Sh*t Untamed RTD bottle (350mg caffeine). You’ve seen Ape Sh*t Cutz for weight loss support (300mg caffeine + yohimbe). You’ve seen[…]Continue Reading →
Ghost Lifestyle Updates for Early 2022: Building The Brand S8:E13
A new episode of the Ghost Lifestyle’s Building the Brand dropped this week, and there’s too many good things to miss! Episode 13 of Season 8 of the brand’s ongoing behind-the-scenes vlog is of course all about building the brand, bringing you a ton of exciting new announcements about the Ghost Lifestyle product catalog.[…]
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All Day You SHRED: 2-in-1 Amino Recovery Weight Loss Formula
One of legendary bodybuilder Rich Piana’s core beliefs was that only 5% of the planet has the motivation and the discipline to fulfill their lifelong dreams and become their ideal self. He founded 5% Nutrition in order to help outliers of humanity achieve their goals, by providing them with high-powered nutritional supplements true to his […]
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TJ Humphreys Joins Nic Stella at RYSE Supps | PPP #060
https://blog.priceplow.com/podcast/ryse-supps-tj-humphreys-nic-stella-060
Our first podcast of 2022 came with some excellent news: TJ Humphreys has joined Nic Stella at RYSE Supps. Many supplement industry veterans know TJ from his days as CEO and owner of ProSupps, but now he’s taken on a leadership role in Dallas, TX as President and Partner.
From a distance, […]
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STORM BURN: Burn Fat, Not Taste Buds
The disruption of the norm continues from STORM, the supplement industry’s hottest new brand. On the heels of their initial releases — STORM Pre Workout and STORM Focus — we have another energy-based supplement, and it’s similarly full of cognitive enhancement.
Clearly, STORM wants to get you stoked for weight loss:
STORM BURN: Focus-first[…]Continue Reading →
Ghost Burn BLACK Returns: More Thermogenic, More Heat!
2022 Update: Ghost Burn Black is a back at GNC with the same great formula and flavor collabs! In 2020 it was launched as a limited-edition release, so if you’re a fan of the sweat-factor, get it while it’s still out.
In previous years, Ghost has done some big things in the industry with […]
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Less Luck, More Skill. Black Magic Supply Preps for a Possessed 2022
It’s been too long since we’ve covered the storied creations at Black Magic Supply, so we’re due for an update on the creatively-inspired supplement brand that summons its powers from the other side. Going back through time, Black Magic hit the scenes with a bang in late 2018, teasing the following image and […]
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