Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
PEScience Mag-GP: Meet Magnesium Glycerophosphate
Over the past two years, we’ve had the opportunity to highlight numerous forms of immunity-boosting ingredients such as zinc, copper, vitamin D, and even mushrooms, all of which are part of PEScience’s Immune-ST formula. Today, it’s time to get back to another mineral that sadly hasn’t received as much attention as […]
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5% Nutriton Crea-TEN: TEN Types of Creatine in One Legendary Tub
Over the past year, we’ve been covering the transition of 5% Nutrition’s supplements to their white “Legendary” labeling series. This included the ALL DAY YOU MAY amino acid feeder, the Kill it Reloaded pre-workout, and most recently, the Mentality energy nootropic.
Now it’s time to update an article from 2015, when we first detailed […]
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It’s ORANGE CREAM! Ghost Energy’s Final 2021 Flavor
It’s been about a year and a half since the groundbreaking launch of Ghost Energy, and the Ghost Lifestyle crew keep making the lineup better over time. The past few months, the team led by Dan Lourenço and Ryan Hughes have been teasing a new flavor — something orange — and it’s now official:[…]
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Find Your Whey with Raw Nutrition’s CBUM Itholate Protein
Nowadays, Chris “Cbum” Bumstead, a professional bodybuilder hailing from Ottawa, Canada, is a guy who needs no introduction. He is the reigning Mr. Olympia, having won the iconic bodybuilding competition in 2019, 2020, and 2021.
Not one to rest on his laurels, Chris has ventured into the nutritional supplement market with his own line of […]
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Zinc Picolinate: A Highly Bioavailable Form of Zinc
As a mineral nutrient found throughout the body, it’s tough to dispute the importance of zinc in the diet. Extensively involved in the metabolism of proteins, lipids, nucleic acids, as well as proper gene transcription,[1] zinc plays a crucial role in optimal physical health.
Despite its importance, however, zinc can’t be synthesized by the body, […]
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Kaged Muscle Becomes KAGED: Never Stop Evolving | PPP #058
On December 7, 2021, Ben sat down with Darin Decker and Michael McClane of Kaged Muscle, who had a lot to say about the future of the brand.
You may remember Darin from Episode #047, where we learned of the great things coming for the end of 2021. This episode takes things a lot[…]
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STORM Pre Workout: A Scoop for Thrill-Seekers
2021 has been a quiet year for new supplement brands, but one brand that’s chosen to disrupt the norm is Storm Lifestyle, whose smart no-nonsense formulations come packaged with a cool 90s-era underground surfer-skater vibe. While the last two years have sent new supplement brands running scared, this team has headed into the fire […]
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Myprotein The Pre Workout Gets MIKE AND IKE Flavors!
In May of 2021, Myprotein announced a fantastic new collaborative flavor partnership: Mike and Ike Clear Whey Isolate flavors. They began with Strawberry and Screamin’ Sour Cherry, then recently launched an incredible Caribbean Punch and Sour Watermelon duo as well. In our original article linked above, we commented that this collab was way too […]
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Eat Clean Bro’s Best Meals: What’s Popular at ECB?
So you’re lucky enough to live within Eat Clean Bro‘s expanding fresh-cooked meal service delivery area, and have decided to use that PRICEPLOW coupon code and give it a try?
Great call. But with the dozens upon dozens of meals and food kits offered by the service, where do you begin? What are the […]
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Performax Labs SlinMax: MAX Out Your Carbs.. and Gains! (2021 Update)
Everyone wishes they could eat endless amounts of carbs and never have a single one of them stored as fat. In an ideal world, every single gram of bread, pasta, or potato would go towards muscle.
However, the world is not an ideal place, and neither is the human body. Unfortunately for the majority of […]
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