Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Ubervita W700: The Amazon Rip of the Century

Ubervita W700

The Ubervita W700 fat burner caught our attention long ago because it’s been tearing up the sales charts on Amazon — last time we checked, it’s #3 overall in the “fat burner” category, #5 for “appetite suppressants” and the #9 overall nutritional supplement on the site as we write this.

Scam Alert: Allegations of Fake[…]
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Muscle Elements PowerDown Amino PM is Here!

Powerdown Amino PM

Muscle Elements PowerDown Amino PM, a groundbreaking new nighttime amino acid supplement, is now here, and it’s fantastic!

You can click here to see it at the best-priced store, or read more about it below.

The front of the label has now been unleashed, and it looks both powerful and innovative:

What is[…]
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Protein Pumpkin Pie Filling by Magnum’s Mrs. Cannon

Magnum Quattro pumpkin pie filling

You’ll undoubtedly be wanting some pumpkin pie for Halloween, Thanksgiving, Christmas… or just for dessert!

While it’s usually seen as an indulgence, Magnum’s Mrs. Cannon has come up with a healthy, high-protein variant (with the help of Magnum QUATTRO Protein Powder) that’s just as good as the regular stuff but much better for you and […]
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Will Grier DOPING Scandal: Suspended for SARM Use at Florida

Will Grier Florida Suspended Ligandrol

Today, reports are hitting the NCAA College Football airwaves regarding the suspension of Florida QB Will Grier, for testing positive for Ligandrol.[1,2]

While everyone else talks about the football ramifications of this, we’d like to clarify a few things regarding Ligandrol, because the majority of news reports coming out have horrible inaccuracies:[…]
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Magnum PRIMER – Peak Performance Vitamin Pack

The brain trust over at Magnum Nutraceuticals know how hard their fans hit the weights day in and day out. While training is good, it can rapidly deplete the body of many essential vitamins, minerals, and phytonutrients. Missing out on these bare essentials can impair your muscle building, slow recovery, and affect overall health quality… […]
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Chef Bob’s Molten Chocolate Pumpkin Fudge Protein Brownies

Molten chocolate pumpkin fudge protein brownies

In keeping with the festive fall feeling we’ve had going here lately, Chef Bob has some Molten Chocolate Pumpkin Fudge Brownies for our snacking pleasure. These are very low-fat, and the pumpkin content will also help to suppress appetite — just one brownie will do you for a snack or dessert and it’ll get you […]
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AmiNO Flow BCAA Slushie Recipe

Amino Flow BCAA Slushie Recipe

The warm weather is winding down for the year, but if you aren’t ready for all the bundling up and pumpkins yet and want one last burst of summer, we’ve got a great recipe for you. And hey, even when it’s cold outside, you’re still gonna get hot in the gym!

This one uses Muscle […]
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Pumpkin Protein Muffins by Magnum’s Mrs. Cannon

High protein pumpkin muffins

So a little while back we posted a protein-rich pumpkin spice latte recipe for fall… why not go all-out and add a healthy protein-packed pumpkin muffin?

As with Heidi’s latte recipe, this is a much healthier variant of a coffee shop favorite that trades protein for a lot of the empty carbs you’d get […]
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iForce Nutrition Acquired by Hi-Tech Pharmaceuticals

iForce Joins the Hi-Tech Pharmaceuticals Brands

The Hi-Tech Takeover Continues!

Early this morning, a press release made it official: Hi-Tech Pharmaceuticals has acquired iForce Nutrition.[1]

This comes hot on the heels of their recent acquisition of LG Sciences, further demonstrating that Hi-Tech is the most aggressive and quickly-growing supplement company out there.

Expanding Further into Sports Nutrition

Hi-Tech has always […]
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MusclePharm BCAA 3:1:2 Energy: 6g BCAAs with a Jolt

MusclePharm has been one of the busiest companies this year in terms of releasing new products and “graduate” line of supplements to the masses. As we get deeper into the calendar year, The Athlete’s Company isn’t showing any signs of slowing down, either.

A few weeks ago they announced the impending release of their all […]
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