Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

iForce Nutrition Acquired by Hi-Tech Pharmaceuticals

iForce Joins the Hi-Tech Pharmaceuticals Brands

The Hi-Tech Takeover Continues!

Early this morning, a press release made it official: Hi-Tech Pharmaceuticals has acquired iForce Nutrition.[1]

This comes hot on the heels of their recent acquisition of LG Sciences, further demonstrating that Hi-Tech is the most aggressive and quickly-growing supplement company out there.

Expanding Further into Sports Nutrition

Hi-Tech has always […]
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MusclePharm BCAA 3:1:2 Energy: 6g BCAAs with a Jolt

MusclePharm has been one of the busiest companies this year in terms of releasing new products and “graduate” line of supplements to the masses. As we get deeper into the calendar year, The Athlete’s Company isn’t showing any signs of slowing down, either.

A few weeks ago they announced the impending release of their all […]
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High Protein Ice Cream Sandwich by Magnum’s Mrs. Cannon

High Protein Ice Cream Sandwich

While we’re transitioning out of ice cream weather for the year, this high-protein ice cream sandwich substitute from Mrs. Cannon is appropriate at any time.

That’s because Heidi traded the actual ice cream for ice, Greek yogurt and Magnum QUATTRO Protein Powder, giving you a healthy blast of premium protein with your tasty treat.

[recipe][…]
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Bodybuilding.com BOGO Policy Changes: Too Little Too Late?

Buy One Get One Free Supplements

An anonymous tip rolled into the PricePlow tipline this morning, with the following news:

BOGO Offers are about to change at Bodybuilding.com

The rumor is that

Starting December 1, Bodybuilding will no longer allow BOGO offers on full-size tubs on three main categories: Protein Pre Workout Supplements Post Workout / Recovery Supplements

BOGO50 deals […]
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APS Mesomorph: Powerhouse Pre Workout Reformulated

APS Mesomorph

All hope is not lost, because just when things looked their bleakest Hi-Tech and APS Nutrition went back to the drawing board and came up with a revamped (and possibly more intense) version of the strongest pre workout on the market -- Mesomorph

Before we reveal the details, take a second to check the best […]
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Ryan Deluca Resigns from Bodybuilding.com

Ryan Deluca

After a whopping 17 years of running Bodybuilding.com, Ryan DeLuca has resigned as CEO of Bodybuilding.com, as reported by the Idaho Statesman[1] and Ryan’s own Facebook post.[2]

Ryan says it better than any article ever could:

I was barely out of high school when I started a business in my garage. I had never met […]
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Protein Pumpkin Spice Latte Recipe by Mrs. Cannon

Mrs. Cannons Protein Pumpkin Spice Latte

Fall is here, the air is getting crisp and cool, and certain national coffee chains that we won’t name have brought back their expensive pumpkin spice lattes!

Not only are those drinks a serious hit to your wallet, they’re a major hit to your diet -- just check the calorie counts and notice that […]
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Chef Bob’s Cinnamon Swirl Protein Pancake Recipe

Chef Bob's Cinnamon Swirl Pancakes

We’re back with another great Chef Bob Cellucor Protein recipe, and this time it’s a healthy twist on a breakfast staple that’s usually only thought of as empty carbs. You can’t get around some carbs in pancakes, but you can use a whole grain mix here to keep things on the healthy side, and you’ll […]
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Natural Calm: Powdered Magnesium Perfection

Natural Vitality Natural Calm

We’ve gone over what the best sleep aid and best magnesium supplements are, and it seems to have been well received by readers.

However, one supplement flew under the radar that possibly should have been included on our list, especially after seeing thousands of Amazon reviews for it!

Thanks to you, our loyal readers, we’re […]
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Powdered Caffeine in the FDA’s Crosshairs (2015 Warnings)

powdered caffeine

2018 Update: The FDA took further action with a “Guidance” Against Concentrated Caffeine, which seemed to be their “final warning”.

While caffeine is generally thought to be a “safe” stimulant, there is a real risk of overdose. Caffeine’s reputation for safety is based mostly on natural limitations in how much can be present in the […]
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