Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Kaged Muscle Re-Kaged – Whey Powered Recovery Supplement
Last week, we dug into Kris Gethin’s brand new pre workout Pre-Kaged. Today, we’re back with a look at their post workout offering, Re-Kaged. What does KG and Kaged Muscle have in store for us?
The answer is that it’s marketed as a post workout supplement, but we’d probably end up using it […]
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Colby’s Ultimate-T Log: 23 Year Old Powerlifting Training
We put out a call for loggers for USPLabs newest all-natural Testosterone Booster, Ultimate T, and it turns out our first logger, Colby, is already logging!
So catch up and follow along each week to track his progress and see if Ultimate-T could be the next great supplement to add to your stash!
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Supplement Nutrition Labels are Now on PricePlow!
Today, we’re proud to announce that PricePlow now has nutrition labels!
To be more exact, 81% of PricePlow‘s products have ingredient labels.
This post is about how it works, and what we’re doing with that information next.
Updated product page designWe redesigned the product pages a little bit, stuffing even more information in, and […]
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AllMax AminoCuts: Weight Loss Aminos with 725mg BCAAs?
ALLMAX Nutrition is entering the caffeinated aminos category of products with their much anticipated supplement titled, AminoCuts, or ACUTS. This is a division of the BCAA market that has grown over the past year with the debut Scivation’s Xtend GO and EVL’s BCAA Energy, both which top the “energy aminos” section of our […]
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Forskolin-95+ by PEScience: Increased cAMP Abounds!
The fat-burning pros at PEScience are back at it again!
Just a few months ago, PES released their caffeine free, ultra-stackable fat burner, Shift.
Now, the brand is expanding their horizon once again with their Superior Essentials of products.
Forskolin-95+ is the first in this new line of products that features high quality ingredients with […]
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Magnum G-Spring – Growth and Recovery Sleep Enhancer!
Magnum Nutraceuticals has been incredibly busy lately. In the past year, they’ve released a new (now-discontinued) focus-centric pre workout in Limitless, and we recently covered their high-powered testosterone booster, Thrust.
Not one to rest on their laurels, Magnum is back at it again, this time with an all new sleep-aid titled, G-Spring!
The aim of […]
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Lipo 6 RX: New Nutrex Fat Burner with Long-Lasting Energy
Nutrex has been one of the most aggressive companies in the fat burner market in the last few years, releasing new products almost as soon as effective new ingredients are tested in studies. They’ve also been rewarded for it, as pretty much everything so far in their Lipo 6 series has sold really well.
They […]
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