Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Appethyl: Spinach-Powered Weight Loss?
As kids, we learned that Popeye was strong to the finish ’cause he ate his spinach, and we’ve never forgotten that lesson. Spinach is one of our favorite veggies around here due to its combination of an excellent vitamin and mineral profile and the ease with which it can be incorporated into so many different […]
Continue Reading →
Mass JYM: The New Weight Gainer from the PhD!
WARNING: Before reading this article, it is recommended that you first read the latest news and drama regarding this brand, under our article titled the Jim Stoppani Scandal.
We always pause and take notice when Jim Stoppani announces a new product.
He’s one of the many figures in the supplement industry that claim to […]
Continue Reading →
Tongkat Ali: Get your Long Jack Back
Plant-based herbal medicines have a very long history of use. Occasionally, some of them get re-introduced to the Western world, mixed with our modern science, and the results are nothing short of fantastic.
Curcumin is one such natural compound we’ve discussed (for joints). But when it comes to male virility and muscle-building, none have […]
Continue Reading →
Magnum THRUST – This Testosterone Booster has Everything!
There is definitely a swell building in the natural testosterone booster market as of late, especially after the recent prohormone ban.
We’ve seen several quality offerings hit the shelves and today we have another one to present.
Magnum Nutraceuticals Thrust is a robust blend of testosterone boosting and estrogen mitigating compounds all designed to turn […]
Continue Reading →
Ultimate T Released by USPLabs: Natural Testosterone!
It’s been a while since our fun launch of Pink Magic Platinum, which was USPLabs’ last natural testosterone booster sold only in GNC stores and never made it anywhere else.
That may have just been a “test release” for what USPLabs really had planned: Ultimate-T.
Labeled as Breakthrough Hormone Support and Testosterone Support with […]
Continue Reading →
iSatori / FitLife Brands Merger Announced for End of 2015
iSatori, best known for their controversial “enhanced colostrum” Bio-Gro products, recently announced that they plan to merge with FitLife Brands, owners of the GNC-exclusive brands NDS, PMD, and SirenLabs. The merged company will continue operations under the FitLife Brands name.[1]
Who is FitLife?FitLife almost exclusively sells their products at GNC retail […]
Continue Reading →
Sinetrol – A New Fat-Fighting Citrus?
Just after our BAIBA “exercise in a pill” research, we keep finding more studies showing that you can get a boost from certain natural ingredients, when extracted properly.
Research has come up giving rise a a brand new contender for the market in Sinetrol. What is it and how does it work?
We get […]
Continue Reading →
LJ100: A Longjack / Tongkat Ali Ingredient That WORKS in Nutrex Tested!
The team at Nutrex Research has long been synonymous with research-backed supplements for quite a while, and their latest offering is no different. Get ready to put your test to the max!
Nutrex Tested: Meet LJ100LJ100 stands to be a real game-changer in the world of virility and libido boosting supplements! It’s the most […]
Continue Reading →
Curcumin Supplements for Joint Pain: A “Curry” a Day?
A Curry a day, to keep the joint pain away?
A look into Curcumin for Joint Support.
TL;DRThis is a long and detailed article, so here’s the quick table of contents:
Curcumin’s Benefits (there are several) How it works, with a discussion on inflammation (intense science up ahead!) Human research studies that were dramatically[…]Continue Reading →
MTS Vasky – The Machine’s Pump Product
The Machine, Marc Lobliner, is back with a new addition to his ever growing MTS Nutrition series line of supplements.
MTS Vasky is an unflavored, stimulant free pre workout product, making it perfect to stack with whatever you choose (ideally you’d stack it with MTS Clash).
As with all of Marc’s products, there […]
Continue Reading →
