Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
BOGO Supplement Deals Now Listed at PricePlow!
Over the past few weeks, PricePlow users may have started noticing a cool new feature on the main site and through price drop alert emails: Buy 1 Get 1 Free availability for some supplements!
Today, we’d like to officially introduce you to our latest three pages, which are part of our Supplement Deals setup:
Buy […]Continue Reading →
Cellucor C4 Mass – A Bulker’s C4.. with FIBER?!
The new Cellucor C4 Mass supplement is now out, and it’s different from any bulking supplement you’ve ever seen. Cellucor has not only added new stimulants (same as with the new C4 formula), they’ve carbo-loaded this one as well – a great idea for the C4 users who are in serious bulking mode.
But the […]
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Phosphatidic Acid – The Next Great Muscle Builder?!
There’s a new, all-natural ingredient that is making waves in the bodybuilding world and it could be a very big deal! Yes, we’re bamboozled with countless new products each and every year that promise unreal muscle gains but are really nothing but hyperbole.
The researchers at Chemi Nutra (A subsidiary of Italian pharmaceutical company ITALIFARMCO) […]
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Altius Pre-Workout by Jacked Factory: Go Strong All Day Long
Jacked Factory released Altius earlier this year, and it takes the phrase “clinically dosed” and knocks it out of the park!
Few companies have tried to formulate a pre-workout (or any other supplement for that matter) with the full dosages needed to reap the benefits of the ingredients included in it. Altius grabs the bull […]
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Hydroxycut Next Gen – More Energy, New Ingredients!
MuscleTech is at it again with another addition to its ever-growing Performance Series with a revamped thermogenic fat-burner, Hydroxycut Next Gen!
Hydroxycut has been well-regarded in the fat-burner industry since it’s debut nearly 20 years ago, and it’s not going away anytime soon with this latest iteration. MT plans to bring “extreme energy and […]
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MuscleTech Micellar Whey: Power of Whey at the Speed of Casein
Following on the heels of Creactor, MuscleTech continues to expand its Performance Series with their foray into the Micellar Whey protein market. This appears to be a growing trend in the industry as several companies (True Grit for one) are marketing this variation of whey.
Before we explain what Micellar Whey is, don’t forget […]
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MuscleTech Creactor – MAXIMUM Strength Creatine!
MuscleTech continues its expansion of its Performance Series of products with the debut of Creactor!
Since their rebrand a couple years ago, MuscleTech has been pushing hard to bring new ingredients to the sports nutrition market. This one is no different, and it’s in the same vein as last year’s Clear Muscle supplement, which […]
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Cissus Quadrangularis for Joint Support: The Ultimate Guide
Cissus quadrangularis is a perennial plant of the grape family.
It has a history of being used in various Ayurvedic classical medicines, but has recently been rediscovered in the Western world due to its incredible joint and bone support effects.
This guide is the first of several articles on joint supplements. Over the past[…]Continue Reading →
i-Supplements Coupon Code – Aggressive Deals at PricePlow!
If you’re signed up for any price drop alerts on some of our best fat burners or our supplement deals page, you may have noticed that i-Supplements has been aggressively pricing some popular products lately.
After we launched our coupons integration[1], we got in touch with a few stores to get those exclusive coupons. We […]
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