Supplement Nutrition Labels are Now on PricePlow!

Today, we’re proud to announce that PricePlow now has nutrition labels!

To be more exact, 81% of PricePlow‘s products have ingredient labels.

This post is about how it works, and what we’re doing with that information next.

Updated product page design

We redesigned the product pages a little bit, stuffing even more information in, and making it work a lot better on mobile browsers.

On a desktop/laptop browser, you’ll now see the label, courtesy of our Muscle Elements AmiNo Flow page:

PricePlow Product Page Redesign - Desktop

Don’t worry, that janky Read More button is next on the chopping block. Did we mention how much we like this supplement?

As you can see, we jammed the label in there, and the actual text content is what got the shaft. But do any of you read that stuff anyway?

The ingredient label has its own scrollbar, making the insanely long ones easier to see. But if you click on the Read More button, the nutrition facts label will automatically expand.

We’ll be updating that Read More button this week with a fresher design.

The Mobile Layout

The mobile layout before this was a total mess. Now we have this:

PricePlow Product Page Redesign - Mobile

Much better than the mess we had before!

You should first see image, the quick deals links, the ingredients, and you can click to read the actual product description. After that come the full price comparison listings.

The Tech

Love this stuff! We will need to add a divider between the 'Nutrition' part and the 'Ingredients' part (ie between the Sodium and the Muscle Growth & Recovery Blend)

Love this stuff! We will need to add a divider between the ‘Nutrition’ part and the ‘Ingredients’ part (ie between the Sodium and the Muscle Growth & Recovery Blend)

This shouldn’t seem like a big deal — after all, most stores have labels, right?

But we’re not a store, so it is a big deal for a few reasons:

  • There is no real standard for ingredient labels.
  • Most stores simply have labels that are saved as basic HTML.
  • There is no official database for ingredient labels. You’d think the FDA or some agency would maintain one, but they do not.

So, like everything else on this site, we have to duct tape together what we can. A common tech phrase that applies to us on almost all fronts is that “PricePlow is the dog that eats the cat’s poop.”

But we try our best to the best damned poop-eating dog out there, and the ingredient labels don’t look too shabby for a v1 release.

This is only the beginning, though:

What’s Next?

Unlike many stores, we’re not just going to dump some labels out on the product page and call it a day. We want to go all in.

We want advanced sorting and filtering!

The plan is to store this data in a way that is granular, sortable, and searchable.

So if you want to find a supplement that has both 5g of branched chain amino acids and 250mg of Agmatine, you can find it – and AmiNo Flow, our favorite BCAA supplement pictured above, should come up.

This is not going to be easy, and it will take a lot of time to get it right. We also have a few other unrelated features to add before getting too crazy on this one.

Strapping Young Lad

Behind the scenes, PricePlow’s latest technology looks something like this. Image courtesy Strapping Young Lad. City is one of the greatest heavy metal lifting albums of all time.

But the point is, if we don’t have a good label for a product, it simply won’t work with our upcoming sorting/searching/filtering system.

Further, if a label is loaded with proprietary formulas, it won’t fare as well if users are requesting specific dosages. And we’re not against a ‘prop blend penalty’ at this point.

Additional attributes

While we’re at it, we’ll also manually start adding some additional attributes… such as “NSF Certified for Sport” (for drug tested athletes) or “FDA Warning” (for DMAA / BMPEA / AMP Citrate products) or the dreaded “Fortified with Free Form Amino Acids” (ie, amino acid spiking).

Maybe even a button to remove “< 3g creatine per serving" to filter out underdosed creatine in pre workouts!

That way, you can cut out the noise and focus on finding the good stuff.

What we’ll need from you

As we get into this next phase, we’d love for you to leave comments about what kind of sorting/filtering you’d want. Imagine ANYTHING you’ve ever wanted to ask, and leave it in the comments.

Some examples would be “Creatine-free pre workout with nitrates” or “supplements containing choline” or “caffeine dose >= 200mg and <= 275mg".

Come up with any ideas and shoot em over to us in the comments, on Facebook, or on Twitter!

Note to Brands

Hey brand ambassadors: If your labels aren’t up on PricePlow, get in touch with us. We’ll have to setup an ‘official’ way to get an ingredient label off of a CSV file, for instance.

Thanks for reading – keep plowing it down until next time!

– Mike and the Team at PricePlow

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is a biohacker with extensive experience in supplementation and dietary modification, whose personal expertise stems from several "n=1" experiments done on himself.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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