Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Performix Ion – What’s All the Hype About?
Skepticism isn’t a difficult responds to come by when taking a good look at the label for the new pre workout supplement, Performix Ion.
However the reception thus far tells us that maybe this book should not be judged by its cover.
In this post, we’ll first take a look at what makes this […]
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Maximum Shred SCAM – $87 Product with $4 of Ingredients
One thing most of us know and love about the supplement industry is that it’s generally policed by the consumer base and peer competitors. Most shady behavior is called out on various levels: social media, bad reviews, class action lawsuits, or, if the situation is bad enough, the FTC or FDA.
But flying under the […]
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Rich Piana 5% KILL IT Pre Workout – Does it Kill?
Note: If you need even more kick and stronger pumps, try the upgraded Kill It RELOADED launched Spring of 2018!
Hardcore industry consumers and bodybuilding fans know the polarizing personality that is Rich Piana. Safe to say that his takes and perspectives are not for everyone. But that’s by no means an indictment, since […]
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No Whey?! Pea Protein Stands Toe-to-Toe with Whey
If you’re supplement-savvy (and who out there reading this blog isn’t?), then you may have heard through the grapevine that Pea Protein is on the rise!
And a new study is giving it even more fuel for its recent surge of sales:
According to a new study published in the Journal of the International Society […]
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MusclePharm Wreckage – Likely to Live Up to its Name
MusclePharm Wreckage is part of the soon-to-be-released Hardcore Series, which we expect to be a higher-end, higher-priced series aimed at experienced athletes and bodybuilders.
Looking at the non-proprietary label and doing some analysis, here’s our honest opinion:
The TL;DR Wreckage is going to live up to its name, and its intended users are[…]Continue Reading →
Animal Whey – Universal Animalizes their Protein Line
We’re a bit late to the party, but better late than never.
The newest member of Universal Nutrition’s Animal lineup is here:
Animal Whey.
Over time, Team Animal has released a lot of flavors because the product has been such a huge success:
There’s no doubt in our minds that this is only the […]
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MusclePharm LAWSUIT – Arnold Schwarzenegger Iron Mass Spiked?
BREAKING NEWS:
On Wednesday, January 28th, 2015, a class action complaint was filed against MusclePharm for alleged deceptive label claims in the Arnold Schwarzenegger Series Iron Mass weight gainer product.
Update – Feb 4, 2015 – We now have Exhibit A, which shows the plaintiff’s lab tests. They are discussed below.
This comes […]
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PES ERGONINE – The Once-Per-Day Muscle Supplement
DISCONTINUATION NOTICE: This supplement was discontinued and is now out of stock. We’re leaving this article up because we loved the product so much.
PES Ergonine is the workout enthusiast’s “one-a-day” supplement promised to take care of all of your basic needs in regards to enhancing performance and building muscle.
Rather than opening 9 […]
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STOP Underdosing Creatine in Pre-Workouts!
At this stage in the game, we don’t need to tell you that creatine is an incredible supplement. It’s one of the most well-researched compounds on the market, it’s safe, it’s simple, and it’s cheap.
But right now, the state of creatine is a mess… and the big brand pre workouts are to blame[…]
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Myokem mTOR Pro – Time-Released BCAA Supplement!
Myokem seemingly came out of nowhere in 2014, turning the industry on its head with science-based formulas and giving customers exactly what they wanted.
It looks like 2015’s going to be no different: Myokem mTOR Pro has been announced.
This is an amino acid supplement with an industry-first (and exclusive) time-released leucine named ActiveTR.[…]
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