Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Bodybuilding.com Lays off 90 Employees. See Both Sides Here
A most dramatic year for Bodybuilding.com is coming to a nasty end, as the Idaho-based Internet retailer just laid off 90 workers via email in a “pre-Christmas downsizing”, per the Idaho Statesman[1] and KTB7.[2]
Bodybuilding.com issued the following statement:
“Today Bodybuilding.com announced an organizational downsizing. The change is part of an ongoing planned restructure designed […]
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Body Fortress LAWSUIT: Amino Acid Spiking Class Action UPDATED
Update November 2016: This was the first amino acid spiking case, and it’s ever-slowly progressing. Click here to read the November 2016 case updates. This article was originally posted on July 2, 2014.
IT HAS BEGUN.
Last month, we wrote a detailed report about amino acid spiking, which is when a protein manufacturer […]
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Bodybuilding.com vs. Jim Stoppani: An IP Lawyer’s Analysis
A couple weeks ago we wrote an article about the Bodybuilding.com vs. Jim Stoppani lawsuit (which is now settled).
In that post, we mentioned that the was time to bring out the big guns – so the specialists are here to make comment.
Introducing Nick Gingo from Renner Otto Intellectual Property Law in Ohio:[…]Continue Reading →
MTS Insurgent – The Machine’s MAN MAKER
He’s back! It’s been quite a while since we’ve seen a new supplement from Marc Lobliner and his supplement company MTS Nutrition.
Last we saw the famous bodybuilder and company spokesman was when he revised its popular fat burner Drop Factor. MTS Whey is also continually getting creative new flavors, which fans can’t stop […]
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Jim Stoppani Sued AGAIN. New Class Action Lawsuit
Update: This case was dismissed, but has already been re-filed. The PDF below shows the new complaint filed on November 26, 2016.
It’s impossible to cleverly sugarcoat this one, so we’ll just cut to the chase: Jim Stoppani has been sued again.
In what’s becoming an unbearably litigious year for the PhD, a […]
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Spilanthes Acmella: Testosterone-Boosting Flower of Power
2024 Update – New human data has been published on the trademarked SA3X extract. Read about it in our article titled “SA3X: Spilanthes Acmella Testosterone Booster by NutraShure“.
Spilanthes Acmella is a food used throughout history as a medicine specifically for its pain relieving properties. It’s also known as the Toothache Plant, or […]
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Tomatidine: The Muscle-Building Nightshade
Tomatoes are one of the most commonly-eaten foods around the world. Over time, scientists have discovered a multitude of natural compounds inside, nearly every one of them beneficial in some capacity.
Never did we imagine that one of these compounds inside would be anabolic, though, and could help build muscle. But that’s actually just […]
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MusclePharm – Capstone Nutrition Lawsuit Settled!
To say it’s been a tumultuous 18 months for MusclePharm would be an understatement. Besides the SEC investigation that culminated with several fines and the departure of two CEOs, the bigger concern is if The Athlete’s Company could weather their ongoing legal situation, which included a couple lawsuits.
Under the helm of new CEO Ryan […]
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PrimaForce Peak O2: Enhance Your Workout with Mushrooms
In 2016, Compound Solutions introduced a new cordyceps-based ingredient blend named PeakO2, which was first encountered in Scivation’s Xtend Perform (now discontinued).
If you’ve spent much time following the PricePlow blog here, you know we’re always interested in the new up-and-coming ingredients helping to make athletes bigger, stronger and/or faster. This one could lead […]
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Antaeus Labs TITAN: Meet the Newest Anabolic Ingredient
Big news, folks! Antaeus Labs, creator of unique supplements like BAIBA and PSyche has come up with a brand new natural anabolic ingredient that’s never before been used – and is actually healthy to boot!
Ready to become a TITAN?We all want to be bigger, stronger, and faster, but at what price? Some […]
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