Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Blue Star Status – Testosterone Turbocharged!
Note: This post has been updated to reflect the 2017 formula changes.
To build muscle, a few things are required. You need hardcore training, plenty of protein, heavy lifting, and testosterone!
If you have low T-levels, all your hard work in the gym and strict diet will be all for naught. Another thing working […]
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InnovaPharm Novamino: Strength Boosting BCAA
We first got turned onto InnovaPharm a couple months ago when we test drove their focus-powered Limitless Pre Workout powered by the potent nootropic phenylpiracetam, which nearly makes it “unfair” compared to other pre workouts. Since our first introduction to the company, we’ve also seen them release a cutting edge ZMA formula titled ZMX.
As […]
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Hi-Tech CarniSlim – Weight Loss Carnitine for Everyone!
Looking at L-Carnitine supplements but not sure which form is best for you? Why not have all of them?!
Hi-Tech Pharmaceuticals is known throughout the industry as the leader in effective fat burning supplements. From new products such as Synadrene to old favorites like Lipodrene, Hi-Tech’s domination of the thermogenic market is unquestioned.
We’ve previously […]
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MSM Supplements: Joint Support for Athletes AND Aging!
To any athlete looking to achieve consistent and long-term results, joint health should be considered as important as proper training and diet. If the joints aren’t fully functional, then strength and speed will be suboptimal, no matter how good the diet is.
Unfortunately, the joint supplement market is littered with several inferior ingredients that are […]
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Brad Pyatt Named in MusclePharm Amino Acid Spiking Lawsuit (SETTLED)
Update on December 14, 2016: This case has been terminated, as both parties have filed a stipulation of dismissal. This means the case was likely settled out of court.
MusclePharm’s troubles are so deep, we can’t even keep up with all of their ongoing legal problems.
This is the first of two lawsuits filed […]
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MTS Drop Factor New Formula: Now Longer-Lasting!
Note: This post was updated 12/14/2016 to reflect the updated formula of Drop Factor: TeaCrine was added and the SyneLean Blend was removed.
For quite a while now, we’ve recommended Marc “The Machine” Lobliner’s Drop Factor as a Top Fat Burner. It’s now in its third version and still going strong.
The second version […]
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Study: Pomegranate Juice Improves Recovery and Reduces Soreness
There’s no better feeling than the sense of accomplishment, brute strength, and machismo after a grueling workout where you simply left everything in the gym, no reps saved, no sets half-assed. The immediate sense of gratification is like nothing else. However….
Come a day or two later you’re left with crippling soreness from pushing yourself […]
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PEScience Prolific: No-Nonsense, Zero Annoyance Pre Workout!
Looking for a pre workout without beta alanine? This is the one for you!
PEScience underwent a bit of a “backlash” with their original customer base when they recently reformulated beloved fat burners Alphamine and Norcodrene. While PES did have very solid reasons for altering the formulas, many longtime customers just didn’t agree with […]
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RedCon1 Tier Operator Program Makes Waves in Affiliate World
Let’s face it, at some point in your lifting life, you’ve seriously considered quitting your current mindless paper-pushing, number-crunching job and wanted to pursue a career in the field of supplements. After all, how cool would it be to actually work for the brand whose supplements you purchase and use on a regular basis. Sounds […]
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