Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

RedCon1 BREACH: Combat-Ready BCAA Supplement

RedCon1 Breach

RedCon1 has quickly established itself as one of the hottest brands around since they first debuted on the scene about one year ago. Since their debut, the brand has released a steady stream of products that have been incredibly well-received by the masses.

Much of RedCon1's success is due to the killer pre workout in […]
Continue Reading →

Published on by in | No Comments

Ambrosia Ritual AM: Low-Carb Coffee Creamer by Marc Lobliner and Friends

Ambrosia Ritual AM

Ambrosia is the brainchild of fitness celebrities Marc Lobliner, Sean Torbati, and Mike Rashid. The trio of friends formed a collective to design supplements that were truly innovative and made to enhance the quality of life for individuals, not just their athletic performance. Ambrosia was the result.

Since its debut, the brand […]
Continue Reading →

Published on by in , | No Comments

Formutech Endurance BCAA+ Re-Launches with New Sweet Tea Flavor

There are so many BCAAs and intra workout supplements that have the same flavors - fruit punch, grape, blue razz, etc. Some people simply don't enjoy those flavors, and don't want to train while drinking them.

It's already difficult to set these products apart due to the vast competition, but the additions of refreshing new […]
Continue Reading →

Published on by in | No Comments

EVL LeanMode: Fat Burning Powder Replaces Your Soda

EVL LeanMode Pink Lemonade

Stimulant-free fat burners represent a unique challenge in the supplement industry. They try to replicate the same enhanced fat burning and appetite suppression as conventional fat burners, sans stimulants, much the same as caffeine-free pre workout supplements (like EVL PumpMode) are to stimmed pre’s. However, the gap between stimmed and non-stimmed pre workouts isn’t nearly[…]
Continue Reading →

Published on by in | No Comments

NutraBio BCAA Natural Powder: No Artificial Nonsense!

NutraBio BCAA Natural

NutraBio recently unveiled their Natural Series line of supplements when they released the new NutraBio Grass Fed Whey Isolate in May 2017. The brand looks to keep the new releases coming, expanding the new Natural line of products with a June 2017 release.

NutraBio BCAA Natural is another all-natural supplement containing just 5g of 2:1:1 […]
Continue Reading →

Published on by in | 1 Comment

Genius Test: Testosterone Support for the Smart Athlete

Genius Test

The Genius Brand has popped up on our radar from time to time on the PricePlow blog with their unique spin on crafting supplements for the more intellectually-driven lifters out there. We first came to know the brand when reviewing their strength and brain-boosting Genius Pre Workout, which also happened to be stimulant free!

Well, […]
Continue Reading →

Published on by in | 1 Comment

iForce SwoleMate - BCAAs with a Performance Boost

iForce SwoleMate

We've always been big fans of iForce Nutrition - even before they were bought by trusted manufacturer Hi-Tech Pharmaceuticals... but now they want to take their relationship with consumers to a whole new level. SwoleMate level!

Amino acid supplements, and more specifically BCAA supps, are extremely busy niche of the supplement market. Every company has […]
Continue Reading →

Published on by in | No Comments

Quest's Over-Hyped HERO BAR Fails to Live up to its Name

Quest Nutrition Hero Bar

There was a time when Quest Nutrition reigned supreme as the king of protein bars.

But, as the years have passed, so has Quest’s era of dominance as newcomers to the seen (namely OhYeah! ONE Bar) have supplanted Quest as the leaders in taste, texture, and quality. Meanwhile, every brand on earth has a "me-too" […]
Continue Reading →

Published on by in | No Comments

L-Tyrosine vs. N-Acetyl L-Tyrosine: A Tale of Two Tyrosines

L-Tyrosine

L-Tyrosine vs N-Acetyl L-Tyrosine -- different forms of the amino acid Tyrosine, but which one is better?

We answer this hotly-debated question in today’s PricePlow post focused on nootropics!

TL;DR

Use L-Tyrosine.

(We prefer NutraBio L-Tyrosine, which comes in 150 Vcaps, 500 Vcaps, and 150 Gram sizes.)

Alternative Forms of Ingredients

The wonder […]
Continue Reading →

Published on by in , , | No Comments

CEL Epi-Plex: High Quality, Affordable (-)-Epicatechin

CEL Epi-Plex

CEL has long been synonymous with straightforward, no-nonsense supplements that delivery on quality and effectiveness, but also fantastic prices. We’ve covered the brand extensively over the years, and most recently discussed their potent all natural testosterone booster M-Test.

Today, we’re looking at one of CEL’s all natural muscle building supplements, Epi-Plex, which is about […]
Continue Reading →

Published on by in | No Comments