Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
An Interview with Brian Rand: Kaged Muscle’s “Executioner”
Most of our readers know many of the celebrities in the bodybuilding and fitness supplement world. A great example is Kris Gethin, the man who created thriving sports nutrition brand Kaged Muscle.
However, what most readers don’t know is that there are a few good men and women who are really running the […]
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Niagen Research Shows DECREASED Athletic Performance!
Here at PricePlow, we’re always on the lookout for the latest and greatest performance-enhancers being researched for sports supplements. One of the newest potential ingredients that’s has received quite the bit of hype in the past year is known as Niagen.
Initial studies on the ingredient showed it was a proverbial “fountain of youth”[…]
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NutraBio Plant Tour Part 2: Supplement Blending, Featuring Mark Glazier
In November of 2016, Mike flew to New Jersey to take a plant tour of the much-heralded NutraBio supplement manufacturing facility.
They recorded several videos, and this is the third one published. Inside, Mark shows how the two Pharmacy Room employees receive these ingredients, the process by which they are checked, double-checked, weighed, and quality-assured […]
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Giant Sports 100% Whey Protein Review (YouTube)
RedCon1 Readiness Trials: $10000 Transformation Challenge!
Are you ready?!
Can you handle the trials that lie ahead?
And most importantly… Do you want to win $10,000?!
If that got your attention but you have no clue what we’re talking about, then stand up straight and listen up cadets! RedCon1 is hosting a fantastic transformation contest beginning February 1 known as […]
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Sidewalk Kraka Review: Pre Workout by CT Fletcher’s Iron Addicts
The guys are back with another YouTube review of CT Fletcher’s Iron Addicts Supplement line, and this one — the Sidewalk Kraka pre workout — has one epic energy profile!
See how things fared on their YouTube review below, and read more on our CT Fletcher Sidewalk Kraka blog post!
https://www.youtube.com/watch?v=2ZdlMsAKSqI[…]Continue Reading →
sho Nutrition: Easy-to-Use Supplements You Can Swallow!
Everyone loves supplements (why else would you be here?), but not everyone likes to swallow pills, and still others have a hard time remembering to take pills.
Worse, people with weaker hands (such as arthritis-sufferers) often have a tough time opening the bottle.
Oftentimes, the key with supplements is consistency in taking them over the […]
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VMI Sports K-XR: High Energy High-Stim Pre Workout
At the end of 2016, we introduced you to VMI Sports, a burgeoning supplement company based in Dallas, TX that was priming to take the industry by storm. At the time, VMI was preparing to launch their brand new high energy pre workout K-XR.
Well, the day has come, and K-XR is here […]
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Core Flex Powder – Full Spectrum Joint Support
One category that we absolutely love, but never see enough of in this industry is joint health supplements. Sure, we’ve seen a few notable additions to the category pop up over the previous year, but not enough to satiate our appetite for testing new joint support.
Well, that changes today, as Core Nutritionals has […]
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