Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Patriot PAWS Day on PricePlow a $2000 Success!
Get your shopping list ready, March 14, 2017 is Patriot PAWS Day at PricePlow!
Update: The Results are in!Watch Mike discuss the incredible results of our first-ever charity drive. Thanks to everyone for helping!
How the math works out:
RedCon1: $250 (Pledged)
Primeval Labs / Militant Supplements: $300 (To be invoiced and donated through […]
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Statement Regarding Lenny and Larry’s Complete Cookie Lawsuit
Important Update: This lawsuit has been settled! Subscribe to our YouTube channel and sign up for our Protein news alerts to get notified when it’s public – Lenny and Larry customers may have some cash coming back to them!
On February 28th, 2017, two Illinois citizens filed a class action lawsuit against Lenny & Larry’s […]
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Genius PRE Workout: Train Smarter AND Harder
We recently featured a brand taking a more enlightened approach to supplement formulation named The Genius Brand. In our blog post, we detailed how the company was born out of a group of individuals sick of the endless scandals, FDA raids, and ineffective products that dominate the supplement landscape.
Genius is committed doing things […]
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Divided Labs Supplements: Created by Athletes, for Athletes
We’re always on the lookout for the next wave of great supplements, and new companies that make them. Right now the industry is booming, and the consumer is the clear winner as there are numerous high quality, effectively-dosed products added to the marketplace.
Divided Labs is one of these burgeoning brands that’s primed to make […]
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DMAA isn’t Unsafe. The Toxicology Report the FDA Doesn’t Want You to See
Last night, we published proof beyond a shadow of a doubt that DMAA is natural, as DMAA is indeed found in geraniums. The latest documents uncovered in the Hi-Tech Pharma vs. FDA DMAA lawsuit show a wreckless and purposeful line of corruption and cover-up on the government’s behalf — as well as other third parties […]
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sho Nutrition Energy+: Natural Energy Boost with Light Caffeine
Back in January, we introduced you to sho Nurtrition, and their founder Joy Wang. sho is leading the charge on new ways to enhance your health and vitality with their unique spheri-gel delivery system. We’ve previously discussed the brand’s digestive aid, Balance, and today we’re featuring the sho’s energy boosting supplement
Energy+ packages natural […]
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Blackstone Labs Hype Extreme: Long-Lasting Pumps & Focus
Blackstone Labs is one of the hardest hitting companies on the market with their line up of extremely aggressive stimulant-based pre workouts. They made waves back in June 2016, when they announced a new pre workout was in development, but this time it would be stimulant-free.
Well, after months of mounting anticipation, BSL recently released […]
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Heavy Cardio and Lifting on the Same Day? NO, says New Study
There is an endless debate in fitness circles over the pros and cons of doing both cardio and strength training in the same day. Some gym bros say to do lifting before your cardio, some say do cardio before lifting, and still others suggest that you can do them in the same day, but the […]
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sho Nutrition Balance: Enhanced and Easy Digestion
Recently, we introduced you to Joy Wang and her company sho Nutrition. In that post, we explained a little about Joy’s history in the industry as well as the way she’s revolutionizing the ease of taking your daily supplements (both in consumption and in remembering to do so!).
Today, we spotlight sho’s digestive health […]
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