Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ghost & Welch’s Grape Juice Collab: More Epic Flavors Coming!
Update: This flavor is now available for Ghost Legend and Ghost Amino. See our news article on Ghost Amino Welch’s Grape Juice too!
When Ghost released the industry-first (and tongue tantalizing) Warheads flavor in 2016, the company was just getting started. In September of 2018, the brand revealed another collaboration with Swedish Fish and Sour […]
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EVLSports Apple Cider Vinegar Capsules Save Your Tooth Enamel!
If you’re a proud member of the fitness community, there’s a good chance you’ve heard of apple cider vinegar (ACV). It’s become one of today’s buzzworthy “trendy foods”, as society’s infatuation with ACV is akin to that of avocados, cacao, and even acai of days past. You may have even had someone tell you to […]
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Higenamine: Appetite Suppressant Stimulant Also Named Norcoclaurine
Note: This article is out of date, and must be updated with the latest regulatory guidelines. The FDA does not accept it as a dietary supplement ingredient, as it was not sold as one before 1994 and has never had an acknowledged NDIN (New Dietary Ingredient Notification) per DSHEA 1994.
Our society is consistently focused […]
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Supplement Facts vs Nutrition Facts and Protein Powder. NutraBio Was Right (Again).
Last week, when I was reviewing the new Strawberry Ice Cream flavor of NutraBio’s 100% Whey Protein Isolate, I stumbled on something “odd” when I was going over the label. I couldn’t find fat!
What gives? Where is the fat on the label? Was this a mistake?
I contacted NutraBio CEO Mark Glazier, asking […]
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Cordyceps Crackdown: Hit-or-Miss in Supplements.. Until Now!
This article was originally published August 28, 2016. It has been updated to reflect new research published in 2018.
Can a mushroom extract really improve mood, general health, and even athletic performance? Those who have been selling cordyceps, a complex mushroom used in Traditional Chinese Medicine, have claimed these benefits (and more) for […]
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NutraBio 100% Whey Protein Isolate Flavors Get the Upgrade, Starting with Strawberry Ice Cream
NutraBio has grown increasingly popular over the past two decades and has solidified itself as a top-tier major industry brand. They’ve made a name for themselves by being a trailblazer in transparency. In 2001, NutraBio was one of the first brands to commit to the following four self-imposed rules:
No proprietary blends, full label disclosure[…]Continue Reading →
Outbreak Nutrition BUILD: Muscle-Builder of the Apocalypse
Outbreak Nutrition – the alternative-reality themed brand of the 2044 nuclear winter – doesn’t do things by the book. When it comes to muscle building supplements, they’ve skipped the whole “creatine + betaine + carnitine” stack for muscle growth and recovery (for the time being, at least), going right to the advanced next-generation muscle builders.[…]
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EVL Stacked Plant Protein: A Versatile HONEY-Sweetened Protein Powder
The days of only being able to find whey protein powder — with vegans and vegetarians getting left out in the cold – are long gone. In the past couple of years, we’ve seen various types of powders released as different diet regimens and dietary restrictions have arisen. We’ve seen vegan powders, animal-based powders, even […]
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Premier Protein LAWSUIT Settlement: Get Up to $40 Back!
Did you ever buy Premier Protein Shakes between August 8, 2011 and October 12, 2018?
If so, then you’re entitled to some money back — up to $40.00 sent in the mail!
The important linksCutting to the chase, let’s get you to the settlement (and be sure to share this with friends who you […]
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Thaumatin (Katemfe Fruit Extract): Natural Low-Calorie Sweetener
When purchasing supplements, the leading factor in consumer’s decision should be ingredient effectiveness. If a pre-workout doesn’t have the right ingreedients to help you get a great workout, then why buy it?
However, what really separates good products from great products is, of course, taste! If it doesn’t taste great, then drinking your daily […]
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