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Formulator's Corner #18: The Women's Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB

Formulator's Corner #18: The Women's Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB

In today's installment of our Formulator's Corner Series, we create a hypothetical supplement for women seeking performance enhancement, recovery, and iron status support. Will some brand take us up on the idea?

The Perfect Storm for Women's Fitness, and The Female Athlete Paradox

Something extraordinary is happening in women's fitness. Female athletes are finally embracing […]
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Formulator's Corner #16: The MalTor Mito-Recovery Pre-Workout That Needs to Exist

Formulator’s Corner #16: The MalTor Mito-Recovery Pre-Workout That Needs to Exist

Most pre-workout supplements force you to choose: immediate performance or long-term recovery. Traditional formulas excel at delivering energy and pumps for your current session, but they ignore what happens afterward: the muscle damage, inflammation, and delayed recovery that can derail your training consistency.

This creates a fundamental problem in supplement design. The very products meant […]
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Formulator's Corner #15: The Ultimate Stim-Free Pre-Workout, Powered by goBHB for Evening Warriors

Formulator’s Corner #15: The Ultimate Stim-Free Pre-Workout, Powered by goBHB for Evening Warriors

Picture this: it's 6PM, you've just wrapped up a long workday, and you're finally ready to hit the gym. Your body needs energy, your mind craves focus, but there's one major problem -- any pre-workout with real kick will have you staring at the ceiling until midnight.

This is the evening training dilemma that millions […]
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Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps

Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps

Enhanced Labs continues to build upon their impressive 2025 supplement lineup with their flagship pre-workout system, the Maximus Bundle. After successfully introducing innovative products like their testosterone booster Top T, advanced fat burner Shred, and protein-packed Protein Waffles, Enhanced Labs demonstrates their commitment to science-backed formulations with this versatile pre-workout stack.[…]
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Musclesport Pre Lean: A Thermogenic Pre-Workout Revolution

Musclesport Pre Lean: A Thermogenic Pre-Workout Revolution

Musclesport, the brand that revolutionized protein powders with their Lean Whey series, is ready to shake up their pre-workout menu with Pre Lean - a comprehensive thermogenic pre-workout supplement launching at the 2025 Arnold Sports Festival.

Pre Lean combines intense training support with advanced fat-metabolizing ingredients -- a solid parallel to the Lean Whey […]
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ProFisetin by Aidu Biotech: The Black Belt Senolytic Anti-Aging Fisetein Ingredient

Fisetin: Nature’s Black Belt Senolytic Anti-Aging Ingredient

Nearly everyone wants to live a long and healthy life. That's why the market for anti-aging therapies is in the tens of billions of dollars, and there's been a great shift to focusing on healthspan -- the number of healthy years one lives.

So what's the key to aging slower? According to a growing body […]
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Formulator's Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.

The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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ABE Ultimate Pre-Workout: Sleek Rebrand But Still Featuring a Well-Balanced Formula

AN USA's ABE Pre Workout

Recently, we announced that Applied Nutrition was rebranding its American division from All Black Everything (ABE) to AN USA. The pre-workout is coming to Walmart, so you can conveniently pick it up and try it out for yourself.

With a sleek new logo and updated packaging, ABE Ultimate Pre-Workout remains a flagship product under […]
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The Vitamin A Toxicity Epidemic - Dr. Garrett Smith | Episode #150

Dr. Garrett Smith: Vitamin A Toxicity on the PricePlow Podcast

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we're learning how damaging this fat-soluble class of molecules is -- especially when consumed in excess over […]
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ABE Energy Drink: 'Feeling Good' in a Can

ABE Energy Drink

Back in March, we welcomed Aaron Heidebreicht onto the PricePlow Podcast to discuss his new role as Applied Nutrition's USA CEO. AN is a rapidly expanding supplement brand across the pond – particularly in the UK – and they are known for a variety of immensely successful products, like their All Black Everything (ABE) pre-workout.[…]
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