Niacin (Tag Archives)
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C4 Sparkling Protein: Cellucor's Carbonated Take on Clear Whey Isolate
Cellucor/Nutrabolt is putting its clear whey technology into a can with some fizz. The new C4 Sparkling Protein packs 20g of ultra-filtered whey protein isolate into a 16 fl oz sparkling beverage with zero sugar, zero fat, and zero caffeine, aimed at anyone chasing a daily protein number who's tired of another thick, cloudy […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […] Continue Reading →
Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […] Continue Reading →
Cellucor Longevity Creatine + NAD+ Powder for Strength and Healthy Aging
Cellucor has wiped the slate clean. The brand recently reset its social media presence and is pushing back into powder supplements with a sharper identity: Active Health & Wellness. Cellucor® Longevity Creatine Powder with NAD+ is the opening statement in that push, a formula that sits at the crossover of sports performance and the […] Continue Reading →
Elite-Tier Functional Mushrooms: Inside NuCelium with Riley Boudreau and Rob Swiderski | Episode #214
Episode #214 of the PricePlow Podcast goes deep with the two co-founders of NuCelium, a functional mushroom cultivation company operating out of Coldstream, British Columbia. Riley Boudreau and Rob Swiderski join Mike and Ben to explain NuCelium's biology-first approach to potency and why their full-spectrum growing method can outperform conventional extraction without stripping out […] Continue Reading →
Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up has made a name for itself in the pre-workout space, and now the brand's been aggressively expanding into ready-to-drink beverages. Following last year's massively successful Lightly Carbonated Protein RTD, Bucked Up Drive Hydration is one of the more interesting entries in that category so far.
The Hydration Drink of PGA Star Bryson DeChambeau[…] Continue Reading →POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.
Citicoline has […] Continue Reading →
VMI Sports KXR Stacked: More Pumps, More Brain Power, Less Buzz
VMI Sports KXR Stacked is the brand's answer to a real question: what if you want the "KXR experience" but with more ergogenics and less caffeine and alpha-yohimbine along for the ride? If you've heard Tom Reilly talk about VMI's formula philosophy on the PricePlow Podcast, you know the brand doesn't chase stimulant stacks for […] Continue Reading →
Philters Wiski and Philters Ruhm: Zero-Proof Spirits Powered by Cognizin® Citicoline
The zero-proof beverage market has exploded in recent years, but most non-alcoholic spirits focus solely on mimicking taste. They're missing something crucial: the functional component that makes a social drink feel complete. That's where Philters, made by the Maya Tea Company, comes in with a different approach entirely.
Philters Wiski and Philters Ruhm[…] Continue Reading →
