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MuscleTech Hot Sauce?! Scorpion’s Inferno!
For years, MuscleTech has made a name for themselves with cutting edge formulas. By pioneering the use of the caffeine metabolite paraxanthine in formulas like Burn iQ and EuphoriQ, MuscleTech helped usher in a new era of caffeine-alternative stimulant ingredients. More recently, we had Raza Bashir of MuscleTech, as well as Shawn Wells, on Episode […]
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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C4 Ultimate Strength: Dual Peptides Make for the Best C4 Formula Yet
There’s currently one really hot buzzword in the supplement and pharmaceutical industries alike. That word is peptides.
Thanks to breakthroughs in computing power and statistical analysis, science has now identified thousands of amino acid chains that have outsized effects on important aspects of human physiology.
Last year we wrote a lot about PeptiStrong, […]
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GBB (Gamma-Butyrobetaine Ethyl Ester): Super Carnitine That Makes You Sweat?!
If you follow PricePlow, you’ve likely tried a carnitine-based supplement in the past. We love L-carnitine supplements — there’s an incredible amount of data supporting them for metabolism, performance, recovery, and overall health. But sometimes we’re looking for a different way to approach a situation, want different effects, or are simply looking for a […]
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NPA Fly-In Day Tips and Lessons Learned: How to Come Prepared for a “Lobby Day”
The Natural Products Association’s annual Washington D.C. Fly-In Day will be held on Wednesday, May 22, 2024. We’re inviting everyone with a stake in the dietary supplement industry to get involved, join the organization, and come hang with us on Capitol Hill for a “Lobby Day” experience you will never forget.
With an increasing number […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131
For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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MuscleTech Creatine Chews: LAB-TESTED Creatine You Can Count On
Earlier this month, NOW Foods made waves yet again as a part of their testing regime that is helping to keep the industry honest. Hot off the heels of NOW’s testing of berberine supplements – in which it was revealed that an astonishing 90%+ berberine supplements tested did not meet label claims – we made […]
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GHOST Hydration x Sonic Ocean Water Flavored Stick Packs
Last month, the big GHOST news was the upgraded formula of Burn, which now includes double the tyrosine, MitoBurn, natural caffeine, and CapsiAtra. All in all, the fat-burning formula got some major upgrades, in addition to two new flavors: Kiwi Strawberry and Guava Berry.
This month, we’re getting another new flavor, […]
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MuscleSport Lean Whey Carrot Cake… Is This a Dessert?!
Another month, another Musclesport Lean Whey flavor!
Lean Whey has been around since 2013, and it has set itself apart with two critical features: function and flavor. Lean Whey utilizes a protein blend of whey isolate and hydrolyzed whey protein, along with an innovative Fat Metabolizing Matrix that includes ingredients like Fibersol-2, L-carnitine[…]
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Aaron Heidebreicht: Applied Nutrition to Storm the American Shores | Episode #130
The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast.
Aaron Heidebreicht Joins Applied Nutrition to Take on The AmericasThis podcast was […]
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