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Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024
Discover the Future of Protein at Booth #1565 in Las Vegas on October 30-31
Arla Foods Ingredients is gearing up to showcase a lineup of groundbreaking concepts at SupplySide West 2024, offering food and dietary supplement industry insiders a glimpse into the future of protein innovation. While Arla Foods Ingredients doesn’t sell end products […]
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C4 Whey Introduced in the Nutrabolt Hershey Collab… with Real Reese’s!
One of the first major players in the massive world of pre-workout supplements – and one of the most recognizable – was Nutrabolt’s C4, originally launched under their Cellucor brand. Throughout the years, the C4 lineup has undergone several iterations with Nutrabolt’s most recent 5th Generation of C4 bringing several innovative changes to the […]
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Master Foods Lab is Bringing Big Food & Flavor Innovation to SupplySide West 2024
It’s hard to describe how hot functional foods are right now. For a long time, all we fitness-heads had to choose from were dry bars with strange, rubbery textures.
Now, though, it’s the golden age of protein snacks: cookies, cakes, muffins, and more. This trend is picking up steam as the men in lab-coats […]
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What is VNella? The Endurance Probiotic That Metabolizes Lactic Acid!
This article is about V•Nella, a groundbreaking probiotic supplement from Fitbiomics designed to enhance athletic performance by metabolizing lactic acid. V•Nella contains Veillonella atypica FB0054, a unique bacterium isolated from elite athletes’ microbiomes, which converts exercise-induced lactate into propionate -- a beneficial short-chain fatty acid that can improve energy production and reduce […]
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Applied Nutrition Goes Public with $450 Million IPO on the London Stock Exchange
Applied Nutrition, a UK-based leader in sports nutrition and functional health products, has gone public with a listing on the London Stock Exchange, a major milestone for the brand’s expansion in both the UK and global markets. The IPO priced shares at 140p (approximately $1.82), valuing the company at around £350 million ($454 […]
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Redefining The Quality of Amino Acids with Synnovo® by INNOBIO
Are you tired of chalky, stale-tasting amino acid supplements that don’t mix well? You’re not alone. Amino acids are crucial for muscle building, recovery, and overall health, but let’s face it -- if they taste terrible or foam up in your shaker bottle, it’s hard to stay consistent.
In this article, we’ll dive into the […]
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GHOST Lifestyle Acquired by Keurig Dr Pepper in Landmark $1.65 Billion Deal
The World-Class Authentic Energy Drink and Lifestyle Supplement Brand Joins Forces with Beverage Giant Keurig Dr Pepper
In a monumental move that’s set to shake up the beverage and supplement industries, Keurig Dr Pepper (KDP) has announced the acquisition of GHOST, the lifestyle sports nutrition brand renowned for its authentic collaborations, innovative products, and […]
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Ghost Legend ALL OUT: The Strongest Legend Pre-Workout Yet (Now in V2!)
The Legends at Ghost Lifestyle have heard the feedback from customers loud and clear: “We want a stronger LEGEND pre-workout supplement!” In September 2022, we got to see their response, and in 2024, it’s been given the V2 upgrade.
Ghost Legend is one of the best-selling pre-workout supplements on the market, developed by a […]
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Costco Protein Powder: Where Are the Natural Dairy Options like Jocko?
When it comes to regular grocery shopping, it’s hard to beat Costco. The behemoth chain has it all--great bulk deals, awesome ingredients, and a commitment to customer satisfaction.
Like most mainstream retailers, however, the brand has taken a while to offer sports nutrition products. While there are some protein options available, there is a […]
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Force Factor Hair Growth Accelerator Chews and Capsules Feature Lustriva by Nutrition21
Force Factor has recently been making waves in the supplement industry with innovative formulas to promote health and wellness. We’ve been especially impressed with their use of novel, clinically-tested ingredients that benefit the mind and body.
We recently covered their Happy Mood chews, which feature novel ingredients to support stress reduction and improved mental clarity. […]
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