Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024

For SSW 2024, Arla Foods Ingredients is introducing their new Essentials Bar concept using Lacprodan® SoftBar for brands to take and adapt!

As consumers increasingly seek cleaner, more natural snack options, whole food bars have surged in popularity. However, incorporating protein into these bars has been a challenge due to texture issues caused by reactions between natural fruit sugars and protein.

Introducing the Essentials Bar

Arla Foods Ingredients has cracked the code with the Essentials Bar, made using Lacprodan® SoftBar. This innovative bar remains indulgently soft throughout its 2 years shelf life without compromising on nutrition.

Key Features:

• High in Protein and Calcium: Provides essential nutrients for health-conscious consumers.
• Indulgently Soft Texture: Maintains a soft and appealing texture from production to consumption.
• High-Fiber Wholefood Base: Packed with fiber from natural wholefood ingredients.
• No Added Sugar: Contains only naturally occurring sugars, meeting consumer demand for lower sugar content.
• Natural Positioning: Composed of just 10 ingredients, aligning with clean-label standards in key markets like the EU and USA.

What Sets Essentials Bar Apart?

Christian Jonassen and Preston Losee of Arla Foods Ingredients join PricePlow Podcast for Episode #145 to discuss the science of protein bars, high-protein snacks, and the products from Arla Foods Ingredients to make them work best — for the long haul.

The Essentials Bar bridges the gap between indulgence and nutrition, offering a simple yet effective solution for brands aiming to deliver high-quality, natural snack options.

Learn More

For a deeper dive into the science behind protein bars and Arla’s innovative ingredients, read our article titled “Making Protein Bars WORK with Arla Foods Ingredients“, where we explain Arla Foods Ingredients’ options for protein bars, and then check out PricePlow Podcast Episode #145 with baker and food scientist Christian Jonassen, where we discuss protein bar science in detail.

Arla also has a separate Essentials Bar page on ArlaFoodsIngredients.com to get the recipe for yourself.

We’ve all seen the hydration trend: Consumers today seek beverages that do more than just quench thirst. Arla Foods Ingredients addresses this demand with their Whey Proteins for Holistic Hydration, featuring Lacprodan® ISO.WaterShake.

All three of the protein water concepts below have zero sugar and 20 grams of protein providing 80 calories – it doesn’t get much cleaner than these:

1. Water+ Protein, Kiwi Mint

   

   Don’t miss Arla Foods Ingredients’ Holistic Hydration concept at SSW 2024, Booth #1565!

   • Flavor Profile: A refreshing blend of kiwi and mint.
   • Ideal For: Consumers seeking a hydrating protein boost with a refreshing taste.

2. Water+ Protein & Energy, Lemongrass Pear with Coffeeberry® Energy

   • Flavor Profile: A subtle combination of pear and lemongrass.
   • Added Feature: Infused with Coffeeberry® Energy, providing natural caffeine from coffee fruit for an energy boost.
   • Ideal For: Those looking for an energizing protein option to support active lifestyles.

3. Water+ Protein & Mind, White Peach Hibiscus with Zinc

   • Flavor Profile: A unique mix of white peach and hibiscus.
   • Added Feature: Enhanced with 2.2 milligrams of zinc for immune support.
   • Ideal For: Individuals interested in immune health and a refreshing protein beverage.

Why It Matters

Arla’s holistic hydration solutions cater to the modern consumer’s desire for beverages that support both physical and mental well-being, all while delivering high-quality protein in a light, refreshing format.

Learn More

For additional insights, explore the Holistic Hydration concept, which delves into how protein waters can be combined with mild botanical flavors and fortifying ingredients to offer comprehensive wellness benefits. The ingredients used here are discussed in our article, “Arla Foods Ingredients Clear Proteins: When to Use the Different Powders“.

Arla Foods Ingredients is showcasing their Lacprodan® BLG-100 in a new Green Apple flavor at SSW 2024. BLG-100 is a revolutionary beta-lactoglobulin (BLG) protein shot that provides:

A 3oz Shot Made from Arla Foods Ingredients’ Lacprodan® BLG-100 delivers 21 grams of high-quality, leucine-rich protein without the heaviness of traditional shakes.

• High Leucine Content: Up to 40% more leucine than regular whey protein, crucial for muscle protein synthesis.
• Efficient Protein Delivery: Offers 21 grams of protein in just a 3-ounce shot with only 90 calories.
• Clear and Refreshing: Unlike traditional protein shakes, BLG-100 is light and easy to consume.
• Turn Key Solution: This has been developed and produced by MacroCap Labs, who recently added capacity and can replicate these for brands with minimal effort.

Why BLG-100 Matters

For those focused on muscle gain, recovery, or efficiently meeting daily protein needs, BLG-100 is a game-changer. Its high leucine content effectively triggers muscle protein synthesis, and the new Green Apple flavor enhances the drink experience.

Learn More

We already teased this one in our previous article, “21 Grams of Protein: How a 3oz BLG-100 Shots Beats the Alternatives“. You can also dive deeper into the benefits of BLG-100 in our article, “Pure Beta-Lactoglobulin: Arla Foods Ingredients Lacprodan® BLG-100“, and revisit PricePlow Podcast Episode #108 for insights into whey protein innovation.