Applied Nutrition, a UK-based leader in sports nutrition and functional health products, has gone public with a listing on the London Stock Exchange, a major milestone for the brand’s expansion in both the UK and global markets. The IPO priced shares at 140p (approximately $1.82), valuing the company at around £350 million ($454 million), and raised £157.5 million ($204.5 million) for existing shareholders.
Applied Nutrition has gone public on the London Stock Exchange valuing at roughly $450 million USD. Founder and CEO Tom Ryder’s only begun, with much more coming in the US through their AN USA division!
In a year where London IPOs have been scarce, this successful launch marks Applied Nutrition as one of the few firms to float in the capital in 2024, and it reflects the company’s ambitious growth strategy.[1,2]
Applied Nutrition: A Leading Brand on the Rise
Applied Nutrition, founded by former scaffolder Thomas Ryder in 2014, has quickly risen to prominence with a portfolio of sports and wellness products. Backed by a 32% stake from JD Sports since 2021, the company has expanded its presence across the UK and into international markets, including the United States, with the division named AN USA led by Aaron Heidebreicht that’s been covered on PricePlow and is recapped below.
During an interview on CNBC, Ryder noted, “We are only scratching the surface of our growth opportunity, and this IPO positions us ideally for the next step of our development.” Ryder sees this listing as a stepping stone to bolster the brand’s position as a “global leader in sports nutrition, health, and wellness” and aims to leverage new funding to accelerate expansion.[1,3]
A New Wave of Opportunity for the UK Stock Market
As is the norm, the dietary supplement industry bucks market trends. Applied Nutrition’s IPO is a rare success in a challenging year for the London Stock Exchange, which has seen a significant decline in IPO activity. The brand is the 10th firm to go public on the exchange this year, and its debut has been viewed as a potential boost for London’s financial market, which has experienced low listing volumes and several delistings over the past few years.
Ryder’s commitment to a UK listing, despite international interest, underscores Applied Nutrition’s roots as a homegrown British business based in Liverpool.[2,4]
Applied Nutrition in the United States: AN USA and the Upcoming AN Performance Launch
This IPO may be the beginning of significant expansion, especially in the U.S., where Applied Nutrition is gaining traction through its American division, “AN USA”, led by Aaron Heidebreicht. PricePlow has covered Applied Nutrition USA’s exciting journey over the past year with several key developments:
Following the IPO in late 2024: The AN Performance Series by Applied Nutrition USA. Fuel Your Moment with innovative, transparent supplements designed to push athletes from sideline to sideline
- March 2024: Aaron Heidebreicht was named CEO of AN USA and joined the PricePlow Podcast, where he discussed the company’s ambitious plans in the U.S. market. Listen to this in Episode #130 of the PricePlow Podcast.
- August 2024: The American Applied Nutrition division rebranded its flagship product line, “All Black Everything (ABE)” to “AN USA”, marking a new identity for American consumers. All Black Everything is heading back to being just a pre-workout, as it is in the UK.
- October 2024: AN USA teased its AN Performance Series line, a new range they later announced would be exclusively available at The Vitamin Shoppe, tailored to support elite athletic performance and recovery.
The new funding from the IPO will likely support AN USA’s mission as it seeks to establish itself in the U.S. market. With Ryder’s steadfast commitment to growth combined with Heidebreicht’s savviness in the American market, this listing strengthens the financial foundation needed to scale AN USA and potentially introduce more products stateside.
Watch Thomas Ryder’s Story in Applied Nutrition’s LinkedIn Video
See the video shared by Applied Nutrition below on LinkedIn, which brings you through Ryder’s incredible journey:
Stay Tuned for More from Applied Nutrition and AN USA
With the IPO launch, Applied Nutrition is positioned for substantial growth both in the UK and internationally. To stay updated on Applied Nutrition USA, including the launch of the AN Performance Series at The Vitamin Shoppe, sign up for our AN USA alerts on PricePlow, and follow us on social media.
This is only the beginning, as Ryder said, “We’re just scratching the surface.”
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More Thomas Ryder Videos to Watch
Information from this article was supported by two interviews with Founder and CEO Thomas Ryder:
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