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Aaron Heidebreicht

Aaron Heidebreicht: Applied Nutrition to Storm the American Shores | Episode #130

Aaron Heidebreicht Applied Nutrition on PricePlow Episode #130

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast.

Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas

This podcast was […]
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2023 Supplement Industry Awards | Episode #121

PricePlow's 2023 Supplement Industry Awards

It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market.

PricePlow’s 2023 Supplement Industry Awards

This year, we have quite a […]
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Jack Gayton: How The Vitamin Shoppe Picks Brands | Episode #105

Jack Gayton: The Vitamin Shoppe Divisional Vice President of Merchandising


In July of 2023, The Vitamin Shoppe held their annual Wellness Summit, a corporate event where key presentations and discussions are given by employees and partnered brands, highlighting industry trends and business plans.

While there, we had Jack Gayton, The Vitamin Shoppe’s Divisional Vice President of Merchandising on the podcast along with […]
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Kaged at GNC in 2023: Aaron Heidebreicht & Darin Decker | Episode #097

Aaron Heidebreicht & Darin Decker: PricePlow Podcast Episode #097


In May of 2023, Kaged brought Team PricePlow to GNC’s annual Franchise Convention in Las Vegas, NV. This is a closed show (as in not consumer facing) that provides an incredible opportunity for brands to showcase their latest product offerings and sales to GNC Franchisees.

At the show, Kaged — a brand with little […]
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Kaged Comes to H-E-B in Texas… with an Orangetheory Twist!

Kaged Supplements at H-E-B in Texas

Active nutrition supplements continue to go mainstream — over the last decade, we’ve seen many sports nutrition brands spread their wings and earn distribution in regional grocery chains. We recently covered news in the Northeastern US, where Kaged Gained Distribution at Wegmans Grocery Stores. And now, they’re bringing that same strategy to Texas!

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Kaged Supplements Now at Wegmans Grocery Stores!

Kaged Wegmans

For Kaged, 2023 seems like a year of reinvention, and they’re focused on their mission like no other. After streamlining their branding and releasing the much-awaited Kaged Mindset nootropic formula, the premium brand is setting their sights on taking more territory in the supplement world – taking on more space in specialty retailers and grocery.[…]
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Kris Gethin and Kaged Part Ways

Kris Gethin Kaged Exit

On March 22, 2023, it was formally announced that Kris Gethin and Kaged were separating.[1] The partnership lasted nearly a decade, and was successful beyond all expectations.

To emphasize that Kaged’s product development, quality, and testing would continue to be world class, the brand’s leadership put out the following statement on Instagram:[1]

On behalf […]
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Team Kaged w/ Brian Rand: Mindset Nootropic Launch | Episode #081

Team Kaged Nootropic Podcast Launch


On January 23, 2023, Team PricePlow was joined by Team Kaged to discuss the Kaged Mindset launch. This episode is special because PricePlow Nation gets to meet two new faces: Aaron Heidebreicht (Chief Commercial Officer) and Brian Rand (Co-Founder and Product Developer). We’re also joined by Darin Decker, who was in Episode #058 discussing […]
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