AN Performance Partners Exclusively with The Vitamin Shoppe to Fuel Athletes Nationwide

The sports nutrition landscape in the United States is about to be revolutionized. The American arm of Applied Nutrition, AN USA, is thrilled to announce a monumental, exclusive nationwide partnership with The Vitamin Shoppe, bringing the highly anticipated AN Performance line to athletes across the country this fall.

From Global Powerhouse to U.S. Contender

AN Performance teams up with The Vitamin Shoppe to bring their Informed Sport certified, performance-driven supplements exclusively to athletes across the U.S. this fall. Get ready to Fuel Your Moment!

Applied Nutrition has long been a dominant force in the global supplement industry, renowned for its commitment to quality, innovation, and performance-driven products. With a decade of remarkable growth internationally, the company is flexing its muscles and setting its sights on the American market in a big way.

The launch of AN Performance in the United States signifies more than just a new product line—it’s a bold statement of intent. By partnering exclusively with The Vitamin Shoppe, a leading retailer in health and wellness, Applied Nutrition is poised to make a significant impact on American soil.

A Partnership Built on Shared Values

The Vitamin Shoppe is a trusted name among health enthusiasts, known for offering high-quality products and expert guidance, with world-class employee training. This exclusive partnership aligns perfectly with AN Performance’s mission to provide “a performance-based brand for athletes by athletes”.

Together, they aim to:

• Fuel Athletes Everywhere: Providing top-tier, performance-enhancing supplements to support athletes in achieving their goals, all while maintaining rigorous compliance with ingredients that are free of banned substances.
• Drive Innovation: Continually developing cutting-edge products that set new industry standards.
• Inspire the Community: Building a network of like-minded individuals focused on personal and physical growth.

Why AN Performance Stands Out

• Informed Sport and Informed Protein Certified

  AN Performance products will be Informed Sport certified, ensuring that they’re free of banned substances and safe for athletes at all levels. This certification underscores the brand’s commitment to transparency, quality, and the utmost trustworthiness.

  This also ensures that they’re manufactured in a world-class facility that’s been audited by the certifying body, which leads us to the next point:

• Vertically Integrated for Superior Quality

  

  One of AN Performance’s unique advantages is its vertical integration. Controlling every aspect of the production process—from sourcing raw materials to manufacturing and packaging—allows for unparalleled quality control and consistency. This ensures that every product meets the highest standards and delivers on its promises.

Exciting Times Ahead

The exclusive partnership with The Vitamin Shoppe is just the beginning. AN Performance has big plans to elevate the athlete experience, including:

• Flavor Licenses: Get ready for an array of exciting new flavors that will make supplementation more enjoyable than ever.
• 

  Coming soon: The AN Performance by Applied Nutrition USA. Fuel Your Moment with innovative, transparent supplements designed to push athletes from sideline to sideline

  Athlete Signings: The brand is in talks with top athletes who embody the spirit of AN Performance, aiming to inspire and motivate the community.

• Clothing Collaborations: Stylish and functional apparel is on the horizon, designed to meet the demands of active lifestyles.
• Celebrity Endorsements: Keep an eye out for potential partnerships with well-known personalities who share the brand’s vision and values.

Join the Movement and Fuel Your Moment

AN Performance is more than a brand — it’s a movement dedicated to fueling the moments that matter most to athletes everywhere. Whether you’re a professional competitor or someone striving to reach personal fitness milestones, AN Performance is here to support you, from sideline to sideline.

Don’t Miss Out! Sign up for the VIP email list and giveaways

Be among the first to experience the AN Performance difference. Sign up for our VIP email list and enter to win our starter stack! Visit anperformance.com/pages/an-performance to join.

Learn More on PricePlow

Earlier this year, we covered the evolution of Applied Nutrition’s presence in the U.S. market. In our articles:

Aaron Heidebreicht is the new CEO of Applied Nutrition’s US division. He explained his plans in Episode #130 of the PricePlow Podcast.

• “Applied Nutrition USA Rebrands All Black Everything (ABE) to AN USA“
• “AN Performance: Fueling Your Moment with Transparency and Innovation“
• Aaron Heidebreicht: Applied Nutrition to Storm the American Shores | Episode #130

We explored how the brand transitioned from All Black Everything (ABE) to AN USA, setting the stage for this significant partnership with The Vitamin Shoppe. The launch of AN Performance is the culmination of strategic planning, relentless formulation innovation, and a commitment to excellence.

Coming This Fall 2024

The exclusive AN Performance x The Vitamin Shoppe partnership is set to launch in Fall of 2024, likely in November. So get ready to elevate your performance with products designed to help you own every moment.

Stay Connected

For the latest updates, product announcements, and exclusive offers:

• Sign up for the VIP email list: anperformance.com/pages/an-performance
• Sign up for PricePlow’s AN USA news: PricePlow.com/an-usa
• Follow on Instagram: @anperformanceusa
• Hashtags: #ANPerformance #FuelYourMoment

From Sideline to Sideline, Coast to Coast

The alliance between AN Performance and The Vitamin Shoppe represents a significant milestone in the sports nutrition industry. It’s a union of shared values and a mutual commitment to empowering athletes everywhere.

At PricePlow, we’re excited to witness and share this journey with you. Stay tuned for more updates as we delve deeper into the products, athlete partnerships, and innovations that AN Performance brings to the table.

Here’s to fueling your moment and reaching new heights together.