Vitamin Shoppe (Tag Archives)
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AN Performance Series Launched at The Vitamin Shoppe by Applied Nutrition USA
The sports nutrition landscape has witnessed a significant shift as Applied Nutrition‘s American arm (AN USA) has launched its highly anticipated AN Performance line. Building on their commitment to transparency, innovation, and community building, AN USA is setting the stage for a new era in performance supplementation.
From ABE to AN Performance: The Evolution[…]Continue Reading →
RAW Nutrition CBum Essential Pre: Now in Classic Grape Flavor
Some brands put the lion’s share of their energy into formulation, and others stake out a position for themselves with flavoring. Raw Nutrition does both.
It’s clear that Raw is certainly not lacking in the formulation department – with a huge catalog of unique and powerful formulas like the Thavage pre-workout, the Fuel endurance […]
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National Creatine Day (July 9th)! Save 30% on Animal Creatine Chews at The Vitamin Shoppe
Nearly as important to this nation’s culture as July 4th, Creatine Day falls on July 9th. As the reigning champion of safe and effective performance boosters, creatine monohydrate has made quite a name for itself as one of the mainstay supplement ingredients. Everyone and their mother takes creatine these days… and for great reason.[…]
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Natural Products Association Lawsuit Over New York Supplement Restrictions DISMISSED (Updated 4/23/24)
On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1] The case was dismissed on June 13, 2024.[2]
This article explains the law, […]
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
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Lee Wright: The Vitamin Shoppe CEO Thrives in The Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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C4 2024 Pre-Workouts Unveiled by Nutrabolt! The 5th Generation is Here
The long-awaited day is upon us: On February 18, 2024, Nutrabolt has announced the next generation of C4 pre-workout supplements, unveiling seven formulas specifically targeting weightlifters, athletes, and exercise enthusiasts from around the world.
For well over a decade, Nutrabolt has been the tip of the spear for the sports and active nutrition landscape […]
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Kaged Kickstarts 2024 in The Vitamin Shoppe’s Fit Lifestyle
Long ago, when we started PricePlow, this corner of the industry was basically called “Bodybuilding Supplements”. As the industry grew and shifted away from just bodybuilding, the niche transformed into “Sports Nutrition”… but that’s not exactly a perfect fit either. Not everyone’s into sports, after all.
To combat that, we’ve more recently […]
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BodyTech Elite Creatine + HMB: The Next Line of Recovery with myHMB
BodyTech Elite, the advanced supplement series born out of The Vitamin Shoppe’s BodyTech brand, has been making some moves so far in 2024.
Those who are looking to make it a big year will be excited to see the new BodyTech Elite Altered Savage pre-workout supplement, which takes the energy, focus, and pumps seen […]
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