Vitamin Shoppe (Tag Archives)
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
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Lee Wright: The Vitamin Shoppe CEO Thrives in the Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
Natural Products Association SUES New York Over Supplement Restrictions (Updated 4/7/24)
On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]
This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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C4 2024 Pre-Workouts Unveiled by Nutrabolt! The 5th Generation is Here
The long-awaited day is upon us: On February 18, 2024, Nutrabolt has announced the next generation of C4 pre-workout supplements, unveiling seven formulas specifically targeting weightlifters, athletes, and exercise enthusiasts from around the world.
For well over a decade, Nutrabolt has been the tip of the spear for the sports and active nutrition landscape […]
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Kaged Kickstarts 2024 in The Vitamin Shoppe’s Fit Lifestyle
Long ago, when we started PricePlow, this corner of the industry was basically called “Bodybuilding Supplements”. As the industry grew and shifted away from just bodybuilding, the niche transformed into “Sports Nutrition”… but that’s not exactly a perfect fit either. Not everyone’s into sports, after all.
To combat that, we’ve more recently […]
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BodyTech Elite Creatine + HMB: The Next Line of Recovery with myHMB
BodyTech Elite, the advanced supplement series born out of The Vitamin Shoppe’s BodyTech brand, has been making some moves so far in 2024.
Those who are looking to make it a big year will be excited to see the new BodyTech Elite Altered Savage pre-workout supplement, which takes the energy, focus, and pumps seen […]
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Mike McCandless: How to Sell a Supplement Brand | Episode #106
https://blog.priceplow.com/podcast/mike-mccandless-106
If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless, the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry.
Mike McCandless: A Master of Supplement Business TransactionsThe last time we publicly spoke was when […]
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Jack Gayton: How The Vitamin Shoppe Picks Brands | Episode #105
https://blog.priceplow.com/podcast/jack-gayton-vitamin-shoppe-105
In July of 2023, The Vitamin Shoppe held their annual Wellness Summit, a corporate event where key presentations and discussions are given by employees and partnered brands, highlighting industry trends and business plans.
While there, we had Jack Gayton, The Vitamin Shoppe’s Divisional Vice President of Merchandising on the podcast along with […]
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BodyTech Elite’s Altered Physique: Novel Thermogenic at The Vitamin Shoppe
If you’ve frequented The Vitamin Shoppe anytime in the past couple of decades, you’ve undoubtedly seen BodyTech, their sports nutrition brand that specializes in the science of performance. For years, we’ve frequently featured BodyTech’s Whey Tech Pro 24 on our supplement deals page, since it brings a great mix of value and efficacy.[…]
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