Costco Protein Powder: Where Are the Natural Dairy Options like Jocko?

When it comes to regular grocery shopping, it’s hard to beat Costco. The behemoth chain has it all—great bulk deals, awesome ingredients, and a commitment to customer satisfaction.

Like most mainstream retailers, however, the brand has taken a while to offer sports nutrition products. While there are some protein options available, there is a significant gap on the shelves: a solid, natural, dairy-based protein powder.

What are the top-selling proteins at Costco in 2024?

Costco offers popular protein options like Optimum Nutrition, Isopure, and Kirkland Signature, but they all use artificial sweeteners and soy. It’s time for a cleaner option—Jocko Mölk! With a blend of natural sweeteners, multiple protein sources, and a balanced amino profile, Jocko could fill the gap Costco needs in their protein lineup.

At Costco, the top protein powders include plant-based options like Orgain and collagen proteins like Vital Proteins. When it comes to whey protein powders, there are several options, but they each have distinct characteristics that may be off-putting to consumers:

1. Optimum Nutrition 100% Whey:
   • Contains artificial sweeteners: sucralose and acesulfame potassium.
   • Includes soy.
   • Contains artificial flavors.
2. Isopure:
   • Uses the artificial sweetener sucralose.
   • Contains soy.
   • Includes artificial flavors.
3. Kirkland Signature Whey:
   • Uses artificial sweeteners: sucralose and acesulfame potassium.

These are all popular options, but there needs to be a cleaner whey alternative at Costco, and it needs to come from a brand who can handle the volume.

That’s where Jocko should come in:

Costco Needs Cleaner Protein Alternatives – Where’s Jocko?!

We’ve written about Jocko Mölk protein powder before. Long story short, we are impressed. The protein blend contains not just whey protein concentrate and whey protein isolate, but also micellar casein and egg protein for a superbly balanced amino profile.

Even better, the formula utilizes the Jocko Good Sweetener blend, which contains sweeteners actually found in nature: allulose, reb-m, and monk fruit extract. These natural sweeteners are a great alternative to sucralose.

We’re going to dive into a summary of how Jocko Mölk works, but first, let’s check PricePlow for good Jocko deals and watch our video review of the new flavor.

Jocko Mölk – Nutrition Facts

The macros and nutrition facts will vary by size, but each 37g scoop of Mölk contains the following macros:

• Calories: 140

• Total Fat: 3.5g

• Total Carb: 7g

  • Dietary Fiber: 1g

  • Total Sugars: 2g

    • Added Sugars: 1g

• Protein: 22g

Jocko Mölk Ingredients

• Whey Protein: Mölk’s blend includes whey protein concentrate and isolate, both known for their high bioavailability and effectiveness in muscle growth when combined with a proper diet and exercise. Whey protein concentrate contains 35-80% protein by weight with more active biological fractions, while whey protein isolate is more refined, containing 90% protein with minimal fats and lactose.
• Micellar Casein: A slower-digesting protein than whey, it produces prolonged amino acid elevation and greater insulin-like growth factor (IGF-1) secretion. While whey is more insulinogenic and provides quick amino acid peaks, studies show that combining whey and casein results in greater muscle growth and fat loss, as milk protein blends outperform either whey or casein alone in promoting muscle protein synthesis.


The Jocko GOOD Sweetener is a natural blend of allulose, reb-M (rebaudioside-M), and monk fruit extract that was introduced in Jocko Fuel Hydrate RTD.

• Egg White Protein: Known for its high bioavailability and protein efficiency, it is a rare but effective ingredient in protein powders. It supports muscle growth and is low in phosphorus, which benefits certain diets.
• Probiotics: Mölk contains L. acidophilus to boost the bacterial profile of your microbiome.
• Prohydroxy Enzyme Blend: A blend of protease, lactase, amylase, and lipase to aid in efficient digestion.
• Jocko Good Sweetener: A blend of allulose, reb-m, and monk fruit extract that offers a delightful and healthy flavor boost.

We’re seeing the trends, and we’re sure Costco is too: This is what a growing number of consumers want. Maybe not all consumers — there’s a higher price tag for this level of quality — but enough that it’s time for Costco to dive in.

Understand the Jocko Natural Story Through Our Two Podcast Episodes

Get ready for an epic interview – in Episode #111 of the PricePlow Podcast, we brought on Brian Littlefield, Chief Product Officer of Jocko Fuel, who announces the new naturally-sweetened Jocko Pre-Workout

To fully appreciate why Jocko Fuel is so committed to natural sweetening, it’s worth listening to the backstory shared in our podcast episodes with the team behind the brand. In Episode #111, we had an enlightening conversation with Brian Littlefield, co-founder of Jocko Fuel. Brian discussed their deliberate decision to avoid artificial sweeteners like sucralose, citing concerns about its potential impact on the gut microbiome. This stance against sucralose stems from a desire to promote overall health and align their products with the clean, disciplined ethos that Jocko Willink embodies.

Building on that, in Episode #132, Jocko Willink himself emphasized that from day one, the mission was clear: they would use all-natural sweeteners and enforce stringent heavy metals testing in their products. Jocko spoke about the challenges they faced in adhering to these principles, especially in an industry where artificial additives are commonplace. However, for Jocko Fuel, compromising on ingredient quality was never an option.

These two PricePlow Podcast episodes provide deep insight into the brand’s philosophy and unwavering commitment to creating supplements that not only enhance performance but also support long-term health.

All Jocko Mölk flavors

Check out our up-to-date list of Mölk flavors below:

Jocko Willink joins PricePlow for Episode 132 to talk about founding Jocko Fuel, doing the right thing when formulating supplements, and Jocko’s entire stack from start to finish

Options Are Key, and Jocko is the Natural Whey Option

It’s important for consumers to have options. Different diets require different protein solutions, and the market has tirelessly strived to provide them. Whether you’re on a plant-based diet, are lactose intolerant, or want the healthiest dairy-based protein money can buy, there’s an option for you.

Mass-market retailers, however, have been a little slow. We believe products like Jocko Mölk fill a much-needed gap in the Costco display. In fact, the same goes for RTDs. While there are a few options at Costco, the Mölk RTD would be a great addition.