Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
5% Nutrition Core Beet Root with Added S7
The legend of Rich Piana is back, and this time his brand 5% Nutrition is doing exactly what they should be — bringing more pumps to your workout! Expanding the 5% Core Line, the team has another way to naturally boost nitric oxide production:
5% Nutrition Core Beet Root ExtractLike most other products from […]
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Arms Race Nutrition Stabilize Updated to HIS and HERS Formulas
April 2022 Update: Arms Race Stabilize has been reformulated into two gender-specific Stabilize His and Stabilize Hers formulas!
The original Arms Race Stabilize formula – a whole-body hormone optimization formula – was a great success, but many customers wanted some specific benefits for themselves. So it’s been split into His and Hers formulas, with a […]
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The NPA is Fighting Dick Durbin’s 2022 Supplement Bill (S.4090) | Episode #067
https://blog.priceplow.com/podcast/npa-vs-dick-durbin-s4090
On April 26, Senators Dick Durbin (IL) and Mike Braun (IN) proposed a bill titled Dietary Supplement Listing Act of 2022,[1,2] which would have serious ramifications on the way business and commerce is done in the dietary supplement industry.
We invited a powerhouse team of industry veterans and experts to discuss what this […]
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Clean Burn Powder: Kaged Enhances Fat Loss with Apple Cider Vinegar
The Kaged evolution continues, with promises of a big year coming to fruition thanks to Clean Burn Powder, a new apple cider vinegar enhanced fat loss drink!
Ever since our December interview with Michael McClane of Kaged on the PricePlow Podcast, where the brand’s President announced a major rebranding effort to shift from Kaged […]
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Ghost Gamer NON-Stim: Gaming Focus without the Jitters
The long-awaited day has come – Ghost’s incredible collaboration with The Teenage Mutant Ninja Turtles! We’ve covered the GHOST x TMNT collab in the article linked above, and detail the story in Episode #066 with Ghost CEO Dan Lourenco and CMO Ryan Hughes on the PricePlow Podcast, so you can get the full story […]
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Chemix Pre-Workout V3: Guerilla Chemist’s High-Energy Pre Rises Again!
It’s been a long time coming, but everyone’s favorite underground chemist, The Guerilla Chemist, has finally dropped the latest version of his hit pre-workout supplement, Chemix Pre-Workout V3! Anyone who’s into aggressive pre-workout supplements will take notice of this one!
Chemix Pre V3: Formulations Gone GuerrillaThe Guerilla Chemist has been formulating supplements […]
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Anabolic Warfare Project Shred: A Different Way to Shred Down
Anabolic Warfare’s Project Muscle has been one of the major supplement success stories in 2022, with a dozen uniquely formulated supplements designed to help its users get lean, fit, and shredded.
We’ve focused on the turkesterone in Project Hulk, Project Gains, and Project Bulk, as well as the resurgence of arachidonic acid in Project […]
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Myprotein Vegan Protein Flavor Updates: Spring 2022
Unsurprisingly well-known for their protein supplements, Myprotein has kept their fans busy with some incredible new pre-workout flavors like their Mike and Ike collab in The Pre-Workout, as well as an incredible Eddie Hall Pre-Workout.
Getting back to protein, they snuck out a few incredible new Layered Bar Flavors: Peanut Butter Jelly, Chocolate […]
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Dan Lourenco & Ryan Hughes #2 – GHOST x TMNT and the Future of Collabs | Episode #066
https://blog.priceplow.com/podcast/dan-lourenco-ryan-hughes-ghost-tmnt-collabs-066
On April 18, 2022, Team PricePlow flew into Chicago, IL to visit the Ghost Lifestyle headquarters, celebrating the Ghost Teenage Mutant Ninja Turtles collaboration launch. After meeting up with CEO Dan Lourenço, CMO Ryan Hughes, and the rest of the team, we received a tour, then got down to business.
You can see much […]
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