Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
2022 nooLVL Nootropic Data Published: More Benefits for Gamers!
Gamers rejoice!
Exciting new research demonstrates that nooLVL, a nitric-oxide-mediated nootropic supplement developed by Nutrition21, has significant benefits for esports gamers!
As any gamer knows, the world of esports is extremely competitive. World titles are won or lost on literal milliseconds of reflex and reaction times. Anyone competing in this arena is […]
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Performax Labs 3DPUMPMax: The Best Way to Test 3DPUMP Breakthrough!
Looking for the best way to try the new 3DPUMP Breakthrough ingredient all on its own? Performax Labs 3DPUMPMax is the way to go, bringing it in 8 capsules!
After their wildly successful rebrand that included upgraded HyperMax Extreme and VasoMax pre workout supplements, Performax Labs is back with yet another way to get you […]
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Inspired Nutraceuticals RST (R.E.M. Sleep Therapy) Announced
Inspired Nutraceuticals is hot off their Ember Non-Stim launch, and have announced that there’s more on the way:
Inspired Nutraceuticals RST: R.E.M. Sleep TherapyInspired Nutra’s next supplement, RST (pronounced “Rest”) stands for R.E.M. Sleep Therapy, and word is that it’ll a completely new kind of sleep aid that’s unlike anything we’ve seen […]
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CORE Vegan: Strawberry Cream & Frosted Cinnamon Bun Released
CORE Nutritionals VEGAN protein powder has two new flavors: Strawberry Cream and Frosted Cinnamon Bun!
Nearly a year after the latest Core VEGAN flavor — Vanilla Créme — Core Nutritionals is back at it with two new flavors:
Strawberry Cream and Frosted Cinnamon Bun Core Vegan are here!Core VEGAN is a vegan protein […]
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Alpha Lion 2022 Update with Drew Peters | Episode #065
https://blog.priceplow.com/podcast/drew-peters-alpha-lion-065
Drew Peters is now the formulator for Alpha Lion, so we cover some of their supplements launched in early 2022 like SuperHuman Sport and SuperHuman Scorch
It’s time we caught up with Drew Peters, the new formulator (or VP of Scientific Affairs) at Alpha Lion, whose recently come out with a […]
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Merica Labz SUPRIMOS: The Supreme Amino Supplement
What a couple of years it’s been for Merica Labz, who kicked off their “restoration” with the fantastic rebranding of their BOOM Energy Drink and epic upgrade of Red, White, & Boom pre-workout supplement. Followed by other great hits like a new and improved Patriot’s Whey, the new Super Sized mass gainer, and […]
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It’s Snack Time! 5% Nutrition’s Unique RTD Protein POUCHES!
It’s Snack Time! 5% Nutrition’s unique take on ready-to-drink protein shakes makes its way into the industry… by way of dairy-free POUCHES!
5% Nutrition has done it again – making a wildly different protein supplement that’s dairy free. This one comes hot on the heels of the re-release of 5% Nutrition Egg White Crystals[…]
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Gut Supplements: The Ultimate Gut Health Guide and Stack
Over 2,000 years ago the ancient Greek physician, Hippocrates — namesake of the Hippocratic oath — wrote, “All disease begins in the gut.”
Probably radical for its time, especially considering that Hippocrates is considered to be the founding figure of medicine.
Modern ultra-processed foods are ruining our gut healthGiven the ultra-processed nature of the […]
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Inspired Nutraceuticals Ember NON-STIM Brings High Heat 24/7
Ember Non-Stim is a two-capsule fat burner that brings tons of heat thanks to CaloriBurn, MitoBurn, and dihydrocapsiate, but no caffeine or other stimulants!
Chris Waldrum and his team are back from Inspired Nutraceuticals, touching down from outer space with a new stimulant-free fat burner that comes in just two capsules per serving.
United We[…]Continue Reading →